For an independent consultant, your website must do what your prospects demand of you: demonstrate sharp expertise and high-level thinking. Whether you're a consultant in strategy, organization, digital transformation, supply chain, quality, lean management, M&A, risk management or industry expert in your sector, your site is what differentiates you from a firm and justifies your $1500-2500/day rates.
The essential elements of a consultant site that lands missions: your precise expertise vertical. "Independent consultant" doesn't convert. "Lean transformation consultant for 100-500 person industrial SMBs" converts massively. The more niche, the better the clients. Your emblematic missions detailed: context (sector, size, issue), your intervention (duration, scope, deliverables), results at 6/12/24 months. Two or three well-told missions are worth 30 logos. Your publications, talks and trainings: industry press articles, conferences, podcasts, books. This is what demonstrates your intellectual depth and justifies your daily rate. Your certifications and diplomas (MBA, executive certifications, vendor certifications if relevant). Your personal approach: what differentiates you from a 50-person firm? Why you rather than a Big 4? Proximity, senior expertise, absence of turnover, cost? Your intervention modes: mission flat fee, daily rate, advisory subscription, or hybrid. Your clients (logos with context if possible).
To avoid: a broad positioning that dilutes your credibility; no real client cases; absence of content production (a senior consultant who hasn't published in 3 years = a consultant without current vision); a site that looks like a firm's — you're an independent, your personal vision must show.
Kyrlo generates your consultant site in 5 minutes from your CV or offer. Corporate or manifesto style recommended.
