Digital Product & Brand Designer

Designing Impactful Digital Ecosystems.

I translate complex business goals into intuitive, high-conversion interfaces. For the past 8 years, I've partnered with forward-thinking agencies and ambitious startups to architect scalable design systems and unforgettable brand identities.

Creative
Vision
Abstract 3D shapes representing modern design
Branding materials and color swatches on a table
Creative workspace with sketches and digital tablets
The Journey

Professional Evolution

2021 — Present

Creativ Agency (Remote)

Lead Product Designer
  • Spearheaded the redesign of a major Fintech dashboard, optimizing data visualization components and improving user retention by 45%.
  • Architected a scalable, token-based design system in Figma, reducing front-end development handoff time by 30% across 5 enterprise squads.
  • Mentored a team of 4 junior and mid-level designers, establishing weekly critique frameworks and growth tracks.
  • Initiated comprehensive user research pipelines including A/B testing and interactive prototyping for multi-million dollar SaaS clients.
2018 — 2021

Nova Digital Collective

Senior UI/UX Designer & Consultant
  • Transformed the complete digital design pipeline for a leading e-commerce brand, generating a 60% increase in mobile checkout conversions.
  • Conducted extensive heuristic evaluations on legacy platforms, executing strategic UX overhauls that decreased bounce rates by an average of 25%.
  • Facilitated cross-functional workshops with stakeholders to align business metrics with user empathy mapping.
2015 — 2018

Studio Shift

Web & Brand Designer
  • Delivered end-to-end brand identity packages (logos, typography, color systems) for over 20 funded startups.
  • Designed and developed highly responsive, interactive landing pages using Webflow, HTML, and CSS, ensuring pixel-perfect fidelity.
  • Collaborated tightly with marketing teams to produce high-performing ad creatives and social media campaign assets.
Core Arsenal

Creative & Web Tech Radar

Design & Prototyping

Figma / FigJam
UI/UX Design
Information Architecture
Mobile-First Design
Design Systems
Adobe Creative Suite

Web Technologies

HTML5 / CSS3 / SCSS 95%
Webflow / No-Code 90%
JavaScript (Interactions) 75%
React / Component Logic 60%

Soft Skills & Strategy

Cross-functional Leadership
Agile / Scrum
Data-Driven Decisions
Stakeholder Communication
Usability Testing
User Empathy
Academic Background

Education & Certifications

2014 — 2016

MSc in Human-Computer Interaction

Polytechnic Institute of Design

Specialized in cognitive psychology applied to digital interfaces and accessibility standards.

2011 — 2014

BA in Graphic & Media Design

Creative Arts University

Focused on typography, brand identity, grid systems, and visual communication theory.

2020

Certified UX Leader

Nielsen Norman Group

Advanced certification in UX management, research methodologies, and service design.

Selected Works

Case Studies

Data dashboard interface on a computer screen

Fintech Analytics Dashboard

Figma Design System React

Architected a high-density data visualization dashboard for institutional investors. Focused on reducing cognitive load through progressive disclosure and a modular component library that accelerated dev handoff by 40%.

E-commerce mobile app screens on a desk

Aura E-Commerce App

UI/UX Prototyping User Research

End-to-end mobile app design for a sustainable fashion brand. Implemented a seamless one-click checkout flow and an AR try-on feature, resulting in a 200% boost in user engagement metrics during beta testing.

Medical professional holding a tablet with a healthcare app

MediCare Patient Portal

Accessibility (WCAG) Wireframing CSS3

Overhauled a legacy healthcare portal to meet strict WCAG 2.1 AA accessibility standards. Designed intuitive appointment scheduling and telemedicine interfaces prioritizing elderly user demographics.

Coding and design on multiple monitors

Nexus SaaS Landing System

Webflow Brand Identity A/B Testing

Created a conversion-optimized marketing website and brand identity for a B2B SaaS platform. Developed custom Lottie animations and a dynamic CMS architecture that empowered marketing teams to launch pages independently.

Endorsements

What They Say

"Felix has a rare ability to bridge the gap between stunning aesthetic design and deep technical understanding. He completely elevated our product's user experience while ensuring developers had crystal-clear components to build from."

Sarah Jenkins
VP of Product, Creativ Agency

"Working with Felix was a game-changer for our startup. He took our convoluted feature set and streamlined it into an elegant, intuitive interface. His research-driven approach guarantees results that actually impact the bottom line."

Marcus Thorne
CEO & Founder, Nexus Tech

"A masterful designer and a fantastic team player. Felix doesn't just make things look good; he thinks deeply about the user's journey, accessibility, and scalability. I would hire him again in a heartbeat."

Elena Rodriguez
Lead Engineer, Nova Digital
Let's Connect

Ready to build something amazing?

Whether you're looking for a freelance designer to revamp your product or a full-time lead to scale your design team, I'm open to discussing new opportunities.

Email Me
hello@felixnova-design.fict
Location
Remote / Worldwide
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