Product & UX/UI Designer

Crafting Intuitive Digital Experiences.

Blending strategic design thinking with technical front-end feasibility to deliver scalable enterprise solutions that drive tangible business growth.

Professional portrait of Elena Rostova
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Years Experience
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Products Launched
$0M+
Revenue Impact
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Avg Client Rating
Technical Radar

Bridging Design & Code

A comprehensive overview of my technical capabilities and design methodologies.

UX/UI & Product Strategy

User Research & Testing 95%
Wireframing & Prototyping 98%
Design Systems Architecture 90%
Interaction Design 85%

Toolkit & Development

Mastery in industry-standard design tools and a solid foundation in front-end development to ensure seamless handoffs.

Figma (Expert) Adobe CC ProtoPie Miro
HTML5 / CSS3 / SASS 88%
JavaScript (ES6+) 70%
React / Component Logic 65%

Soft Skills & Leadership

Agile Project Management Cross-functional Team Leadership Stakeholder Alignment Strategic Empathy Mentorship & Coaching Workshop Facilitation
Career Journey

Professional Experience

A track record of delivering high-impact solutions for global enterprises.

2020 - Present

Lead Product Designer

TechFlow Enterprise Solutions
  • Increased user retention by 40% through a complete UX restructuring of the core analytics dashboard.
  • Established and scaled a centralized Figma Design System adopted by 50+ engineers globally.
  • Led a cross-functional design team of 5, facilitating weekly design critiques and agile sprints.
  • Reduced development handoff friction by implementing standardized design tokens.
2016 - 2020

Senior UX/UI Designer

InnovateCorp SaaS Platform
  • Spearheaded the redesign of the B2B CRM module, reducing customer churn by 25% within Q1 of launch.
  • Conducted over 100+ user interviews and usability tests to validate product assumptions.
  • Collaborated directly with front-end teams to ensure pixel-perfect CSS implementation.
  • Generated $2M+ in upsell revenue by optimizing the user onboarding flow.
2013 - 2016

Digital Web Designer

CreativePulse Agency
  • Delivered 30+ fully responsive e-commerce and corporate websites from concept to launch.
  • Boosted average client conversion rates by 15% through A/B testing and CRO methodologies.
  • Created comprehensive brand guidelines and UI kits for startups in the FinTech sector.
Case Studies

Selected Projects

Data-driven designs focused on usability and business objectives.

FinTech Dashboard Interface
Figma Design System FinTech

Global FinTech Analytics Dashboard

A complete structural overhaul of a legacy financial dashboard. Conducted contextual inquiries to consolidate complex data streams into customizable widgets, improving task completion speed by 35% for enterprise analysts.

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E-Commerce Mobile App
Prototyping UX Research Mobile First

Omnichannel Retail App

Designed a seamless mobile shopping experience focusing on an frictionless checkout process. Introduced a one-tap payment architecture that decreased cart abandonment by over 20% during the holiday season peak.

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Healthcare Portal Data Visualization
UI Design React Bridge Healthcare

Patient Portal Restructure

Bridged the gap between design and engineering by providing React-ready CSS modules for a healthcare provider. The accessible design language ensured compliance with WCAG 2.1 AA standards while modernizing the aesthetic.

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Logistics Software Interface
Adobe XD Information Architecture

Logistics Fleet Management

Transformed a paper-heavy logistics process into a streamlined digital workflow. Mapped complex user journeys for dispatchers and drivers, resulting in a dual-interface system that reduced routing errors by half.

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Corporate Brand Webflow Implementation
Webflow Interaction B2B

B2B Corporate Platform

End-to-end design and development of a corporate marketing site using Webflow. Implemented custom Lottie animations and scroll-triggered interactions to elevate the brand perception and increase lead generation.

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SaaS Onboarding Flow
UX Audit A/B Testing

SaaS Onboarding Optimization

Conducted a comprehensive UX audit of a struggling SaaS product's onboarding flow. Redesigned the sequence with progressive disclosure, leading to a 45% increase in trial-to-paid conversion rates within two months.

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Academic Background

Education & Certifications

2011 - 2013

Master in Human-Computer Interaction

Technical University of Design

Focus on cognitive psychology and interface ergonomics.

Issued 2021

Google UX Design Professional Certificate

Coursera / Google

Comprehensive training in empathizing with users, building wireframes, and high-fidelity prototypes.

Issued 2019

UX Certification (UXC)

Nielsen Norman Group

Specialization in Interaction Design and UX Management.

Endorsements

Professional Recommendations

"Elena possesses a rare combination of exceptional visual design skills and a deep understanding of complex technical constraints. She fundamentally elevated our product's usability while ensuring smooth handoffs to the engineering team. A true leader."

Marcus Chen
VP of Engineering, TechFlow

"Working with Elena was a turning point for our SaaS platform. Her research-driven approach to the redesign not only looked modern but directly translated into a massive reduction in user churn. She understands business impact."

Sarah Jenkins
Director of Product, InnovateCorp

"Elena is a visionary designer who never loses sight of the end-user. Her ability to facilitate workshops and align stakeholders across different departments made her an invaluable asset to our organization."

David Alarie
CEO, CreativePulse Agency
Get in touch

Let's Build Something Great

Currently open for senior roles, freelance consulting, or exciting collaborations.

Contact Information

Ready to elevate your digital product? Reach out to discuss how we can align design strategy with your business goals.

Email Me

hello@elenarostova.design

Location

London, UK (Available for Remote worldwide)

Call Me

+44 7700 900077
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