Senior Product & UX/UI Designer

Designing digital products with purpose & precision.

Transforming complex user problems into intuitive, revenue-driving interfaces through psychology, research, and scalable design systems.

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Professional Journey

A track record of leading design initiatives that elevate user engagement and operational efficiency.

2021 — Present

Lead Product Designer

TechFlow Solutions Inc.
  • Spearheaded the creation and adoption of a unified Neumorphic Design System, reducing frontend development time by 40% across 5 core products.
  • Led end-to-end UX research and redesign of the flagship SaaS dashboard, resulting in a 28% increase in daily active user retention.
  • Mentored a team of 4 junior designers, establishing weekly critique sessions and raising the overall quality of deliverables.
  • Collaborated directly with engineering and product management to define Q3/Q4 roadmaps based on quantitative user data.
2018 — 2021

Senior UX/UI Designer

CreativAgency Digital
  • Directed UI/UX strategy for top-tier clients in fintech and healthcare, delivering WCAG 2.1 AA compliant interfaces.
  • Optimized conversion funnels for a major e-commerce client, increasing checkout completion rates by 15% within two months of launch.
  • Facilitated cross-functional Design Sprint workshops with stakeholders to rapidly prototype and validate new app features.
2015 — 2018

Digital Product Designer

StartupX Innovations
  • Designed the MVP for a B2B logistics platform from scratch, contributing to a successful $2M Series A funding round.
  • Created high-fidelity prototypes using Principle and Framer to communicate complex micro-interactions to the development team.
  • Managed brand identity evolution, ensuring visual consistency across web, mobile, and marketing collateral.

Technical Stack Radar

A balanced blend of aesthetic sensibility, analytical research, and technical comprehension.

Design & UX

UI Design & Prototyping95%
Design Systems & Tokens90%
User Research & Testing85%
Information Architecture88%

Frontend & Tools

Figma / FigJam98%
HTML / CSS (Conceptual)80%
Webflow Development75%
Adobe Creative Suite90%
Agile/Scrum
Cross-functional Collaboration
Mentorship
Strategic Thinking
Empathy
Accessibility (WCAG)

Selected Case Studies

Real-world applications of design thinking driving tangible business outcomes. (Images strictly decorative per constraints).

Data dashboard interface on a laptop screen

Fintech Analytics Hub

Led the complete UX/UI overhaul of a legacy financial dashboard. By introducing a modular widget system and improving data visualization clarity, we reduced user cognitive load, resulting in a 40% decrease in support tickets related to report generation.

UX Research Figma Data Viz
E-commerce shopping application on mobile phone

Aura E-Commerce App

Designed a mobile-first shopping experience for a sustainable fashion brand. Implemented a seamless one-tap checkout flow and personalized product discovery algorithms, driving a 22% increase in average order value within the first quarter.

Mobile UI Prototyping User Testing
Website wireframing and planning on a desk

SaaS Conversion Engine

Architected high-converting landing pages for a B2B software provider. Conducted A/B testing on narrative flow and CTA placement. The final iterations yielded a 130% lift in lead generation sign-ups over the previous baseline.

Wireframing A/B Testing Webflow
Medical professional using a digital tablet

CareConnect Patient Portal

Redesigned a telehealth platform with strict adherence to accessibility standards (WCAG 2.1 AA). Simplified the appointment booking process and prescription refill flow, dramatically improving usability for elderly demographics.

Accessibility Service Design Healthcare UX

Peer Endorsements

What colleagues and stakeholders have to say about our collaborations.

"Julian has a rare ability to balance high-end aesthetic design with deep, empathetic user research. His work on our core design system didn't just make our products look better; it fundamentally sped up our engineering cycles."

Sarah Jenkins
VP of Product @ TechFlow

"Working with Julian was a masterclass in UI design. He completely transformed our convoluted app into something intuitive and beautiful. The conversion numbers speak for themselves. An absolute professional."

Marcus Thorne
CEO @ CreativAgency

"As a developer, I usually dread handoffs. But Julian's Figma files are meticulously organized, and his understanding of CSS means his designs are actually feasible. He bridges the gap between design and dev flawlessly."

Elena Rodriguez
Lead Frontend Engineer

Education & Credentials

Bachelor of Fine Arts in Interaction Design

Rhode Island School of Design (RISD)

Graduated 2015

Nielsen Norman Group UX Certification

Specialty in Interaction Design & Research

Issued 2019

Web Accessibility Specialist (WAS)

International Association of Accessibility Professionals

Issued 2021

Let's build something extraordinary.

Currently open to new opportunities, freelance contracts, or just a chat about design systems and typography. Reach out and I'll get back to you within 24 hours.

Email
hello@julianvance.design
Location
San Francisco, CA (Remote Friendly)
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