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Available for New Missions
Product & UX Strategist

Crafting intuitive digital experiences that drive growth.

I am a Senior Product Designer specializing in user-centric interfaces and scalable design systems. I transform complex problems into elegant, conversion-focused solutions for forward-thinking startups and global enterprises.

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Career Path

Professional Experience

A track record of delivering impact-driven design leadership across B2B SaaS, E-commerce, and FinTech sectors.

Lead Product Designer

NovaTech Solutions Inc.
2021 - Present
  • Spearheaded the end-to-end UX architecture for a global SaaS analytics platform, reducing user onboarding drop-off by 42% through iterative A/B testing and interactive prototyping.
  • Engineered and scaled a comprehensive enterprise Design System from scratch, accelerating developer handoff speed by 35% and ensuring visual consistency across 4 product suites.
  • Mentored a team of 3 junior UI designers, establishing weekly design critique workflows and elevating the team's output quality and strategic thinking.
  • Collaborated directly with the VP of Product to define the quarterly product roadmap, aligning user needs with critical business metrics (MRR and Churn rate).

Senior UX/UI Designer

Creative Pulse Agency
2018 - 2021
  • Led the digital transformation and mobile app redesign for a major retail client, resulting in a 28% increase in mobile conversion rates within the first quarter post-launch.
  • Conducted extensive generative and evaluative user research, including 50+ user interviews and usability tests, translating qualitative data into actionable wireframes.
  • Designed complex data visualization dashboards for FinTech clients, turning overwhelming data sets into digestible, intuitive UI components.

Product Designer

Lumina Startups
2016 - 2018
  • Designed the MVP for an AI-driven health-tech application, instrumental in helping the startup secure $2M in Series A funding.
  • Created high-fidelity prototypes using Figma and Framer to validate concepts with stakeholders and target users before engineering implementation.
  • Optimized web accessibility (WCAG 2.1 AA compliance) across all client projects, advocating for inclusive design practices within the agency.
Capabilities

Technical Expertise

A balanced blend of creative problem-solving, technical proficiency, and strategic thinking.

Core Competency Radar

Design Tools

Figma & Advanced Prototyping95%
Framer / Webflow85%
Adobe Creative Suite (Ps, Ai)90%

Methodologies & Soft Skills

Agile/Scrum Usability Testing Information Architecture WCAG Accessibility Cross-functional Leadership A/B Testing Frontend Hand-off
Selected Work

Case Studies

A showcase of recent projects focusing on complex problem-solving, UI/UX improvements, and measurable business impact.

Smartphone showing a financial dashboard interface

FinTrust Mobile Banking App

UX Research Figma iOS/Android

Complete UX/UI redesign of a legacy banking application. Streamlined the money transfer flow, implemented biometric authentication logic, and introduced a personal finance management module. Resulted in a 4.8 App Store rating and a 30% increase in daily active users.

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Data visualization dashboard on a computer screen

Nexus SaaS Analytics Dashboard

Data Viz Design System React Hooks

Designed an enterprise-grade analytics dashboard from scratch. Created a custom component library (Design System) that allowed users to build modular reports. Reduced cognitive load for power users and improved data export efficiency by 50%.

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E-commerce website wireframes and performance charts

Aura E-Commerce Optimization

A/B Testing CRO Webflow

Led a Conversion Rate Optimization (CRO) audit for a premium lifestyle brand. Redesigned the checkout process to minimize friction, introduced one-click purchasing, and optimized mobile loading states. Achieved a 15% uplift in overall sales conversion.

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Abstract gradient background representing UI health app concepts

Vitalis Health Patient Portal

Accessibility User Interviews Prototyping

Developed a secure, HIPAA-compliant patient portal focusing heavily on accessibility for elderly users. Conducted iterative testing sessions with target demographics to refine typography, contrast ratios, and navigation patterns.

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Endorsements

What They Say

"Elena is a rare talent who perfectly bridges the gap between user needs and business goals. Her work on our Design System didn't just make our products look better; it fundamentally sped up our entire engineering lifecycle."

Marcus Chen VP of Engineering at NovaTech

"Working with Elena on the FinTrust app was exceptional. She doesn't just design screens; she thinks deeply about user psychology and edge cases. Her prototypes were so high-fidelity, it made stakeholder buy-in effortless."

Sarah Jenkins Lead Product Manager

"Elena brought a level of strategic rigor to our UX processes that we desperately needed. Her ability to translate raw user data into beautiful, intuitive interfaces is unmatched. Highly recommend her for any senior role."

David Alarie Founder at Creative Pulse
Academic Background

Education & Certifications

M.A. Human-Computer Interaction

University of Technology & Design

2014 - 2016

B.A. Graphic Design

State College of Arts

2010 - 2014

Nielsen Norman Group UX Certification

Specialty: Interaction Design

Issued 2019
Get in Touch

Let's Build Something Great

Currently open for new full-time opportunities or freelance missions. Fill out the form below and I'll get back to you within 24 hours.

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