Executive F&B Strategist

Elevating
Hospitality

I engineer high-margin, award-winning food and beverage operations. By fusing data-driven financial strategy with unparalleled guest experience architecture, I transform independent venues and luxury hotel groups into market leaders.

34%
Avg. RevPASH Increase
12+
Concepts Launched
2.5M
Budget Managed ($)
5
Michelin Mentions
Career Trajectory

Operational Leadership

2021 — PRESENT

Corporate Director of F&B

The Obsidian Hospitality Group (Luxury Portfolio)
  • Orchestrated the complete operational restructuring of 4 flagship properties, resulting in a 22% reduction in prime costs within the first fiscal year.
  • Architected and deployed a standardized cross-training matrix for 200+ staff members, improving service continuity and decreasing BOH turnover by 18%.
  • Led the integration of cloud-based inventory management systems (MarketMan & SevenRooms), optimizing supply chain logistics and recovering $120k in annual waste.
  • Conceptualized and launched 'Aura', a rooftop lounge concept that achieved ROI in 9 months and won 'Best New Venue' regionally.
2018 — 2021

General Manager

Neon & Nectar (Modern Asian Fusion)
  • Spearheaded daily operations for a 180-seat high-volume venue, consistently generating $4.2M in annual gross revenue.
  • Redesigned the beverage program focusing on high-margin craft cocktails, boosting liquor sales mix from 24% to 35%.
  • Implemented dynamic pricing strategies for private dining and events, driving a 40% increase in corporate event bookings during Q3/Q4.
  • Maintained a 98% health inspection score through rigorous SOP enforcement and daily compliance audits.
2015 — 2018

Beverage Director & Sommelier

L'Atelier Noir (Fine Dining)
  • Curated an award-winning 600-label wine list, securing the Wine Spectator Best of Award of Excellence for three consecutive years.
  • Negotiated exclusive allocation contracts with purveyors, reducing pour costs by 4.5% while elevating product quality.
  • Developed a comprehensive staff wine-education program, empowering servers to up-sell and increasing average check sizes by $18.
Professional Arsenal

Core Competencies

Financial & Strategy

P&L Management Prime Cost Optimization Revenue Forecasting Vendor Negotiation Labor Matrix Design Menu Engineering

Leadership & Operations

SOP Development Talent Acquisition Service Architecture Health & Safety Compliance Crisis Management

Tech & Operational Stack

Oracle MICROS Toast POS SevenRooms MarketMan / xtraCHEF Avero

Certifications

Hospitality Management Certificate
Cornell University (eCornell)
WSET Level 3 Award in Wines
Wine & Spirit Education Trust
ServSafe Food Protection Manager
National Restaurant Association
Proven Results

Concept Case Studies

Fine dining plating presentation
Menu Engineering MarketMan

BOH Optimization & Yield Recovery

Audited kitchen operations for a struggling fine-dining venue. Implemented strict recipe costing software and portion control SOPs, transforming a chaotic prep cycle into a lean production line.

Reduced food cost variance from 32% to 26% in 90 days.
Bartender mixing a craft cocktail in a dark lounge
Beverage Strategy Avero Analytics

Speakeasy Concept Launch

Led the end-to-end launch of a hidden, premium cocktail lounge. Designed the thematic beverage program, sourced custom glassware, and trained staff on high-end tableside mixology presentations.

Voted 'Best New Bar' & achieved ROI 3 months ahead of schedule.
Luxury hotel lobby and dining area
Cross-department Integration MICROS Symphony

Boutique Hotel F&B Revamp

Overhauled the failing room service and lobby bar operations for a 150-room boutique hotel. Realigned menus to match guest demographics and streamlined in-room delivery logistics.

Increased F&B capture rate from hotel guests by 45%.
Team meeting in a modern restaurant environment
Talent Development SevenRooms

Service Architecture Redesign

Rebuilt the front-of-house service steps for a high-volume brasserie. Introduced automated reservation tagging for VIPs and implemented a continuous feedback loop system for shift managers.

Elevated online guest satisfaction scores from 3.8 to 4.7 stars.
Endorsements

Industry Trust

"Julian possesses a rare combination of creative culinary vision and ruthless financial acumen. He doesn't just design beautiful menus; he engineers profitable businesses. His restructuring of our flagship property saved us from a very difficult Q4."

Marcus Sterling

CEO, Obsidian Hospitality Group

"Working under Julian's leadership fundamentally changed my approach to restaurant management. His SOPs are meticulous, but more importantly, he knows how to cultivate a culture where the staff actually wants to follow them. A true leader."

Sarah Jenkins

Executive Chef

"When it comes to beverage strategy and vendor negotiations, Julian is unmatched. He optimized our pour costs while simultaneously upgrading the quality of our rail spirits. He understands the math behind the magic of hospitality."

David Chen

Director of Operations

Next Steps

Let's Discuss Your Operation

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