I am a Growth Marketing Strategist & Brand Architect. I build scalable acquisition engines, orchestrate multi-channel campaigns, and redefine brand positioning to turn casual scrollers into loyal brand advocates.
A track record of accelerating growth, optimizing funnels, and building brands that resonate across the digital landscape.
A holistic blend of creative strategy, analytical rigor, and modern marketing technology.
Real-world applications of data-driven creativity. (Strict layout: details always visible below media).
Spearheaded the user acquisition strategy for a disruptive finance app targeting Gen-Z. Leveraged TikTok influencer partnerships and gamified referral loops to acquire 50,000 active users in the first 30 days, dropping CAC to 60% below industry average.
Executed a comprehensive visual and messaging overhaul for a legacy B2B software company. Conducted extensive customer sentiment analysis to craft a new value proposition, resulting in a 45% increase in demo requests and revived brand equity.
Managed a high-stakes Black Friday / Cyber Monday campaign for an apparel brand. Utilized predictive audience modeling and dynamic catalog ads to profitably scale ad spend by 300%, shattering previous revenue records while maintaining target margin.
Architected an automated evergreen webinar funnel targeting enterprise decision-makers. Combined LinkedIn Lead Gen forms with complex HubSpot nurture workflows, generating a steady pipeline of high-ticket sales qualified leads (SQLs) autonomously.
Continuous learning is the backbone of sustainable marketing success.
Graduated with Distinction. Dissertation focused on behavioral economics in digital conversion pathways.
Specialized in cognitive biases, providing a strong scientific foundation for user behavior analysis.
What colleagues and leadership have to say about my impact.
"Harper possesses a rare combination of intense analytical ability and profound creative intuition. They completely transformed our acquisition funnel, proving that data and design can—and should—work in perfect harmony. An absolute game-changer for our ARR."
"Working with Harper was a masterclass in strategic execution. During our rebranding phase, they managed immense pressure and complex stakeholder expectations with grace, delivering a brand narrative that deeply resonated with our core audience."
"If you need someone to build a growth engine from nothing, Harper is the person. Their ability to identify high-leverage SEO opportunities and execute them flawlessly gave our startup the organic traction we desperately needed to secure our Series A."
Currently exploring new opportunities, freelance missions, and challenging projects. Drop a line.