Senior Growth Marketing Manager
Data-driven marketing leader with 8+ years of experience scaling tech startups and enterprise brands. Specialized in omnichannel growth strategies, conversion rate optimization, and high-impact performance marketing that drives tangible revenue.
View Case StudiesA track record of translating data insights into scalable marketing ecosystems and driving exponential revenue growth.
TechFlow Solutions Inc. | B2B SaaS
Nexus Retail Group | Global E-commerce
BluePeak Performance Agency
Comprehensive expertise across strategic methodologies, performance tools, and interpersonal leadership.
A selection of recent campaigns and strategic initiatives highlighting tangible business outcomes.
Case Study: Orchestrated the Go-To-Market strategy for a new predictive analytics module. Developed an aggressive multi-touch ABM campaign targeting Fortune 500 CTOs. Resulted in 45 enterprise demos booked in month one and a pipeline generation of $1.2M.
Case Study: Led a complete audit and overhaul of the checkout experience for a lifestyle brand. By implementing one-click upsells, optimizing mobile load times, and restructuring the cart abandonment email flows, we reduced cart abandonment by 28% and increased AOV by $15.
Case Study: Developed a programmatic SEO strategy to capture long-tail industry keywords. Managed a team of freelance writers to scale content production from 4 to 20 articles a month. Organic traffic grew by 310% over 8 months, becoming the highest converting acquisition channel.
Case Study: Designed and executed a quarterly virtual summit series featuring industry experts. Managed end-to-end promotion, registration flows, and post-event nurturing. Achieved an average of 3,000+ live attendees per session with a 15% conversion rate to sales qualified leads (SQLs).
What colleagues and leadership say about working with me.
"Elena is a rare blend of analytical genius and creative strategist. During her time at TechFlow, she completely transformed our approach to customer acquisition. She doesn't just look at vanity metrics; she deeply understands unit economics and builds engines that drive true profitability. A phenomenal leader."
"Working alongside Elena was a masterclass in modern digital marketing. She possesses an incredible ability to navigate complex data sets and translate them into actionable, easy-to-understand strategies for the broader team. Her execution on the loyalty program launch at Nexus was flawless."
"I've managed many marketers, but Elena's rigorous approach to A/B testing and funnel optimization sets her apart. She is incredibly organized, highly driven, and always focused on the bottom line. Any company looking to scale their growth operations needs Elena at the helm."
Currently exploring new senior roles, freelance consulting opportunities, and strategic partnerships. Reach out below.