I architect data-driven growth systems that multiply revenue. By blending highly creative marketing strategy with relentless performance engineering, I turn market friction into massive conversion velocity.
NexusTech B2B SaaS
OmniFlow Solutions
Elevate Marketing Agency
A curated ecosystem of platforms I use to drive predictable and scalable enterprise growth.
Designed and deployed an end-to-end inbound marketing engine for a Series B enterprise SaaS company. By integrating complex CRM workflows with highly targeted LinkedIn Account-Based Marketing (ABM) campaigns, the system generated a continuous pipeline of hyper-qualified prospects, effectively reducing cost per SQL by an astounding 55%.
Spearheaded the massive international scaling strategy for a direct-to-consumer lifestyle brand. Through ruthless A/B testing of creative assets, dynamic catalog ad implementation, and localized post-click landing environments, we broke into 4 new European markets simultaneously, achieving a blended ROAS of 4.2x within the first critical quarter.
Architected the go-to-market performance strategy for a disruptive mobile payment application. Leveraged algorithmic media buying on Google App Campaigns and Apple Search Ads, coupled with a viral referral mechanic built into the product's onboarding flow, driving over 500k active app installations in under six months while outperforming the industry standard CAC.
Revamped the user activation funnel for a leading decentralized exchange platform. By analyzing user drop-off points via session recording and implementing personalized email journey triggers, the campaign successfully moved 40% of dormant registered users into active, funded trading accounts within a highly restrictive regulatory advertising environment.
"Aria is fundamentally a growth machine. She completely re-engineered our chaotic lead generation process into a predictable, highly-scalable revenue engine. Her ability to synthesize deep data analytics with bold creative strategy is unlike any marketing executive I've ever worked with."
"Working alongside Aria was a masterclass in modern performance marketing. She possesses a rare talent for seeing the entire customer journey—from the first top-of-funnel impression all the way through to retention—and optimizing every single micro-conversion along the way."
"In an agency environment where burning out on client accounts is common, Aria thrived. She systematically demolished ROAS targets for our most demanding enterprise e-commerce clients. If you have aggressive revenue goals, Aria is the architect you need to achieve them."
New York University (NYU) Stern School of Business
Elite cohort-based program focusing on systematic growth models, loops, and user retention frameworks.
Advanced Media Planning & Media Buying Certifications across the entire Facebook, Instagram, and WhatsApp ecosystem.
Whether you need a comprehensive marketing overhaul, fractional growth leadership, or a highly specific performance audit, I'm ready to discuss your objectives. Drop me a line below.