Marketing Professional

Scaling Digital
Empires.

I architect data-driven growth systems that multiply revenue. By blending highly creative marketing strategy with relentless performance engineering, I turn market friction into massive conversion velocity.

Career Trajectory

The Blueprint.

2021 — Present

VP of Growth & Performance

NexusTech B2B SaaS

  • Orchestrated a massive cross-channel performance strategy across Meta, Google, and LinkedIn ad ecosystems, effectively decreasing Customer Acquisition Cost (CAC) by 42% over a 14-month period while managing a $5M+ annual ad spend.
  • Engineered sophisticated, multi-touch attribution models using GA4 and Segment, identifying dark funnel conversions and reallocating 30% of wasted budget into high-performing programmatic channels.
  • Automated dynamic lead generation scoring via HubSpot workflows, which simultaneously increased the Sales Qualified Lead (SQL) conversion rate by 68% and dramatically shortened the enterprise sales cycle.
  • Built and scaled a specialized internal growth team from 2 to 12 members, instituting agile marketing sprints and a culture of relentless A/B testing on all landing environments.
2018 — 2021

Senior Performance Marketer

OmniFlow Solutions

  • Implemented comprehensive predictive modeling to accurately forecast user Lifetime Value (LTV), guiding the strategic pivot toward higher-tier subscription plans and ultimately increasing MRR by 350%.
  • Spearheaded international expansion campaigns into EMEA markets, translating nuanced local market behaviors into highly targeted localized ad copy and hyper-specific regional landing pages.
  • Redesigned the entire post-purchase email nurturing sequence utilizing advanced branching logic, recovering over $1.2M in abandoned cart and churned-subscription revenue annually.
2015 — 2018

Digital Campaign Manager

Elevate Marketing Agency

  • Managed a diverse portfolio of 30+ e-commerce and fintech clients, consistently exceeding target Return on Ad Spend (ROAS) benchmarks by an average of 3x.
  • Conducted rigorous technical SEO audits and executed comprehensive content cluster strategies, driving a 150% aggregate increase in organic non-branded search traffic across client domains.
  • Pioneered the agency's adoption of early programmatic display buying, giving premium clients a distinct competitive advantage in specialized niche markets.
Technical Arsenal

Capabilities Matrix.

Performance Strategy

Paid Social (Meta/TikTok/LinkedIn) 98%
Search Engine Marketing (PPC) 95%
Technical SEO & Content Strategy 88%
Programmatic & Display Buying 85%

Analytics & Data

Google Analytics 4 & GTM 96%
Conversion Rate Optimization (CRO) 92%
Data Visualization (Tableau/Looker) 85%
Marketing Automation Architecture 94%

Tools & Stack

A curated ecosystem of platforms I use to drive predictable and scalable enterprise growth.

HubSpot
Salesforce
Mixpanel
Klaviyo
Figma
Segment
Optimizely
SEMrush
Zapier
Proven Results

Case Studies.

Data and analytics screen representing SaaS growth

SaaS B2B Lead Engine

Designed and deployed an end-to-end inbound marketing engine for a Series B enterprise SaaS company. By integrating complex CRM workflows with highly targeted LinkedIn Account-Based Marketing (ABM) campaigns, the system generated a continuous pipeline of hyper-qualified prospects, effectively reducing cost per SQL by an astounding 55%.

LinkedIn Ads HubSpot Salesforce 6sense
Abstract neon commerce visualization

Global E-commerce Scale

Spearheaded the massive international scaling strategy for a direct-to-consumer lifestyle brand. Through ruthless A/B testing of creative assets, dynamic catalog ad implementation, and localized post-click landing environments, we broke into 4 new European markets simultaneously, achieving a blended ROAS of 4.2x within the first critical quarter.

Meta Ads Shopify Plus Klaviyo GA4
Cybernetic technology core representing fintech app

Fintech App Acquisition

Architected the go-to-market performance strategy for a disruptive mobile payment application. Leveraged algorithmic media buying on Google App Campaigns and Apple Search Ads, coupled with a viral referral mechanic built into the product's onboarding flow, driving over 500k active app installations in under six months while outperforming the industry standard CAC.

Google App Campaigns AppsFlyer Mixpanel
Finance and data flow imagery for blockchain activation

Crypto Exchange Activation

Revamped the user activation funnel for a leading decentralized exchange platform. By analyzing user drop-off points via session recording and implementing personalized email journey triggers, the campaign successfully moved 40% of dormant registered users into active, funded trading accounts within a highly restrictive regulatory advertising environment.

Segment Braze Amplitude X/Twitter Ads
Professional Endorsements

Industry Impact.

"Aria is fundamentally a growth machine. She completely re-engineered our chaotic lead generation process into a predictable, highly-scalable revenue engine. Her ability to synthesize deep data analytics with bold creative strategy is unlike any marketing executive I've ever worked with."

Marcus Thorne Chief Executive Officer, NexusTech

"Working alongside Aria was a masterclass in modern performance marketing. She possesses a rare talent for seeing the entire customer journey—from the first top-of-funnel impression all the way through to retention—and optimizing every single micro-conversion along the way."

Elena Rostova VP of Marketing, OmniFlow Solutions

"In an agency environment where burning out on client accounts is common, Aria thrived. She systematically demolished ROAS targets for our most demanding enterprise e-commerce clients. If you have aggressive revenue goals, Aria is the architect you need to achieve them."

David Chen Managing Director, Elevate Marketing Agency
Continuous Learning

Credentials.

Master of Science in Marketing Analytics

New York University (NYU) Stern School of Business

Degree

Reforge Growth Series & Retention

Elite cohort-based program focusing on systematic growth models, loops, and user retention frameworks.

Alumni Program

Meta Blueprint Certified Professional

Advanced Media Planning & Media Buying Certifications across the entire Facebook, Instagram, and WhatsApp ecosystem.

Certification
Initiate Sequence

Connect.

Ready to scale your digital presence?

Whether you need a comprehensive marketing overhaul, fractional growth leadership, or a highly specific performance audit, I'm ready to discuss your objectives. Drop me a line below.

Direct Email
aria.vance@growth-arch.fake
Current Base
New York, NY (Available Globally)
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