Marketing Architect

Driving Growth Through Vibrant Storytelling.

I engineer vibrant, data-driven marketing ecosystems that transform casual scrollers into fiercely loyal brand advocates, scaling revenue with impact.

Professional portrait of a marketing strategist in a vibrant setting
300% Avg ROI Delivered
Career Journey

Impact-Driven Leadership

2020 - Present

NovaTech Solutions

VP of Growth Marketing
  • Architected a holistic omnichannel acquisition strategy that resulted in a 300% YoY increase in qualified user sign-ups.
  • Optimized lead nurturing funnels and CRM workflows, effectively reducing Customer Acquisition Cost (CAC) by 45% within 12 months.
  • Orchestrated a massive, award-winning corporate rebranding campaign across global markets, enhancing brand sentiment by 60%.
  • Led a cross-functional team of 15 specialists across SEO, Paid Media, and Content creation.
2017 - 2020

Aura E-Commerce

Senior Marketing Manager
  • Spearheaded hyper-personalized email retention campaigns generating over $5M in attributed recurring revenue.
  • Conceptualized and executed a viral social media push for the summer collection, resulting in 2M+ organic impressions.
  • Implemented rigorous A/B testing protocols on e-commerce landing pages, boosting conversion rates from 2.1% to 4.8%.
2014 - 2017

Elevate Digital Agency

Digital Marketing Specialist
  • Executed comprehensive technical SEO and content optimizations, driving a 150% sustained increase in organic traffic for key B2B clients.
  • Managed and scaled performance marketing budgets exceeding $1M annually across Meta and Google Ads with a target ROAS of 4.0.
  • Developed comprehensive monthly analytics dashboards mapping complex customer journeys for C-suite stakeholders.
Marketing Stack Radar

Tools of the Trade

Analytics & Data

Google Analytics 4 & Tag Manager 95%
Tableau / Data Visualization 85%
Mixpanel (Product Analytics) 90%

Growth & Automation

HubSpot Enterprise Suite 98%
Klaviyo / Braze 92%
Zapier & API Integrations 80%

Creative & Platforms

Figma Prototyping
Adobe Creative Suite
Google Ads Master
Meta Ads Manager
TikTok For Business
Webflow CMS
Technical SEO (Ahrefs)
Proven Results

Selected Case Studies

Data charts and analytics dashboard

SweetTooth App Launch

Engineered a hyper-targeted launch strategy for a gamified lifestyle app. Leveraged influencer whitelisting and highly segmented lifecycle marketing to acquire 50k active users in month one.

TikTok Ads Braze Amplitude AppsFlyer
Team collaborating over design assets

EcoVibe D2C Rebranding

Led the end-to-end digital repositioning of a sustainable commerce brand. Migrated their presence to a custom Webflow architecture, implementing a robust content cluster SEO strategy.

Figma Webflow SEMrush Shopify Plus
Close up of marketing performance graphs

Lumina Scaling Matrix

Restructured ad account architecture for a stagnant beauty brand. Deployed dynamic creative testing and complex retention flows, scaling monthly recurring revenue by 210%.

Meta Ads Klaviyo Google Optimize
Business strategy meeting

B2B SaaS Growth Loop

Designed an enterprise lead generation machine combining account-based marketing (ABM) with gated thought-leadership content. Slashed sales cycle duration by 30%.

LinkedIn Ads HubSpot Salesforce Clearbit
Foundation

Education & Core Strengths

Strategic Thinking
Agile Leadership
Cross-functional Alignment
Empathy-driven Storytelling

MSc Strategic Marketing

London School of Economics

Distinction - 2014

Google Ads Advanced Certification

Google Skillshop

Active - 2023

Inbound Marketing Master

HubSpot Academy

Completed - 2022
Endorsements

What Leaders Say

"Chloe possesses a rare blend of analytical rigor and immense creative vision. She doesn't just run campaigns; she builds self-sustaining growth engines that fundamentally change the trajectory of the business."

Marcus Sterling
CEO @ NovaTech Solutions

"Working with Chloe was a masterclass in modern marketing. Her ability to translate complex data into deeply human, high-converting brand narratives is unmatched in my 15 years in the industry."

Elena Rostova
VP of Product @ Aura E-Commerce

"She is an agile leader who brings out the best in her team. Chloe thrives in ambiguity, consistently delivering high-impact SEO and Paid strategies that eclipse target KPIs."

David Chen
Managing Director @ Elevate Agency
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