I transform complex market data into high-converting, multi-channel campaigns that drive measurable pipeline generated and holistic brand positioning.
Engineered a comprehensive Account-Based Marketing framework targeting enterprise manufacturing firms across DACH and UK regions. Developed localized content hubs integrated with targeted LinkedIn outreach.
Generated 450+ Marketing Qualified Accounts (MQAs) yielding a 400% increase in regional pipeline within 6 months.
Led the complete Go-to-Market strategy for a new B2B payment gateway. Conducted TAM (Total Addressable Market) analysis, developed positioning messaging, and orchestrated the multi-channel launch sequence.
Achieved 10k+ signups in the first 30 days, capturing 15% market share from legacy competitors in year one.
Identified a high churn rate post-onboarding. Designed and implemented an automated predictive churn model triggering personalized email sequences and customer success interventions.
Reduced user churn by 28% in 90 days, increasing Customer Lifetime Value (LTV) by an average of $3,500.
Directed the digital transition during a corporate merger. Oversaw website migration ensuring zero loss in SEO equity while establishing a unified brand voice and comprehensive technical SEO restructure.
Recovered initial traffic dip within 4 weeks and grew domain authority from 45 to 68, doubling organic lead volume.
"Eleanor is a rare breed of marketer who deeply understands both the highly analytical side of growth metrics and the creative nuances of brand storytelling. Her work completely transformed our pipeline predictability."
"Working with Eleanor bridged the gap between Sales and Marketing flawlessly. The ABM programs she built delivered the highest quality leads my team has ever worked with. She is a strategic powerhouse."
"I brought Eleanor in to fix a stalling Go-to-Market strategy. Within weeks, she had audited our stack, restructured our ad spend, and implemented tracking that finally gave us clear ROI visibility. Incredible asset to any executive team."
Whether you need a fractional CMO, a specific campaign strategy, or are looking to fill a senior growth role, I'm currently open to new opportunities and strategic discussions.