Growth Marketing Architect

Orchestrating Scalable
Brand Ecosystems.

Engineering data-driven acquisition strategies and compelling narratives that transform passive audiences into highly engaged, loyal communities.

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Professional Trajectory

A proven track record of architecting growth engines and scaling revenue across B2B SaaS and consumer tech sectors.

2020 - Present

Head of Growth

FinTech Innovations Ltd.

  • Engineered a holistic user acquisition ecosystem, scaling the active user base by 350% within 18 months.
  • Automated complex multi-touchpoint nurturing workflows via HubSpot, decreasing Customer Acquisition Cost (CAC) by an unprecedented 40%.
  • Spearheaded a data modeling initiative that identified leading churn indicators, enabling targeted retention campaigns that saved $2.4M in ARR.
  • Managed and mentored a cross-functional marketing pod of 12 specialists (performance, content, SEO).
2017 - 2020

Senior Digital Marketing Manager

Nexus E-commerce

  • Orchestrated global multi-channel marketing campaigns resulting in a direct contribution of $12M to the Annual Recurring Revenue (ARR).
  • Completely rebuilt the technical SEO architecture, leading to a 210% increase in non-branded organic traffic over two quarters.
  • Implemented dynamic programmatic advertising strategies, optimizing Return on Ad Spend (ROAS) by leveraging predictive lifetime value (LTV) models.
2014 - 2017

Marketing Data Analyst

Creative Sparks Agency

  • Developed proprietary predictive LTV and churn models using SQL and Python, transitioning the agency from reactive reporting to proactive strategy.
  • Optimized aggregate client ad spend ROI by 65% through granular A/B testing frameworks and multi-touch attribution modeling.
  • Designed automated Tableau dashboards adopted by 40+ enterprise clients for real-time campaign visibility.

Technical Stack Radar

A multidimensional skill set bridging creative brand strategy with rigorous, empirical data analysis.

Core Strategy

Go-to-Market Strategy 95%
Growth Hacking frameworks 90%
Brand Positioning & Narrative 85%

Data & Analytics

Google Analytics 4 / Tag Manager 98%
SQL for Marketers 80%
Data Visualization (Tableau) 88%

MarTech Arsenal

Proficient in deploying and connecting modern marketing infrastructure.

HubSpot
Salesforce
Figma
SEMrush
Ahrefs
Klaviyo
Webflow

Selected Case Studies

Deep dives into complex marketing challenges, outlining the strategic hypotheses, technological implementation, and ultimate business impact.

Data dashboard showing analytical graphs

Global B2B SaaS Launch

HubSpot CRM LinkedIn Ads Clearbit

The Challenge: Launching a new enterprise compliance software into a highly saturated North American market with zero baseline brand awareness.


The Execution & Impact: Architected a hyper-targeted Account-Based Marketing (ABM) strategy. By enriching CRM data via Clearbit and orchestrating personalized ad sequences on LinkedIn, we bypassed gatekeepers. The campaign generated over 10,000 Marketing Qualified Leads (MQLs) in Q1 alone, resulting in a robust pipeline velocity increase of 140%.

E-commerce statistics and charts on a screen

E-commerce Retention Overhaul

Klaviyo Shopify Plus SQL

The Challenge: A massive Direct-to-Consumer (DTC) lifestyle brand was bleeding customers after their first purchase, with a repeat purchase rate of only 12%.


The Execution & Impact: Conducted RFM (Recency, Frequency, Monetary) analysis using SQL to segment the customer base. Deployed behavior-triggered email and SMS flows via Klaviyo (post-purchase nurture, VIP replenishment, win-back). This infrastructural overhaul increased the repeat purchase rate to 40% and lifted 90-day LTV by 28%.

Person typing on keyboard focusing on SEO strategy

Enterprise SEO Architecture

SEMrush Ahrefs Next.js

The Challenge: A legacy HR tech platform suffered from severe canonicalization issues and keyword cannibalization, resulting in stagnant organic traffic.


The Execution & Impact: Led a massive content audit across 5,000+ URLs. Executed a strategic pruning and consolidation plan, while collaborating with engineering to implement server-side rendering (Next.js) for critical landing pages. The technical rescue resulted in a 150% surge in non-branded organic traffic within 6 months, capturing featured snippets for 40+ high-intent keywords.

Mobile applications interface on a smartphone

FinTech App User Acquisition

AppsFlyer Meta Ads TikTok Ads

The Challenge: Scaling app installs for a Gen-Z focused micro-investing app while battling skyrocketing CPMs on traditional social platforms.


The Execution & Impact: Diversified the media mix by pioneering a user-generated content (UGC) strategy on TikTok, paired with deep-link attribution via AppsFlyer. By optimizing for downstream events (first deposit) rather than cheap installs, we reduced the Cost Per Install (CPI) by $4.50 while simultaneously increasing the 30-day user retention rate.

Academic Foundation & Certifications

Continuous learning to stay at the bleeding edge of marketing science.

MSc in Data Analytics for Marketing

London School of Economics (LSE)

Graduated with Distinction

Reforge Growth Series

Reforge Executive Program

Advanced Cohort - Retention & Engagement

Professional Endorsements

Feedback from founders, engineering leads, and marketing peers.

"Eleanor is a rare breed of marketer who speaks fluent engineering and data science. She dismantled our fragmented marketing stack and rebuilt a seamless, automated growth engine. Her impact on our ARR was immediate and undeniable."

Marcus Thorne

CEO @ FinTech Innovations

"Working with Eleanor completely changed how our agency approached client reporting. Her SQL models transformed vanity metrics into predictive, actionable revenue forecasts. She sets the standard for data-driven marketing."

Sarah Jenkins

VP of Strategy @ Creative Sparks

"As an engineering lead, it's usually painful to implement marketing tools. Eleanor, however, provided exact specs, understood canonical technical SEO deeply, and worked alongside us to deploy Next.js updates seamlessly."

David Chen

CTO @ Nexus E-commerce

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Available for strategic consulting, freelance missions, or impactful full-time roles.

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