I am Elena Rostova, a Senior Growth Marketing Manager. I specialize in driving scalable user acquisition, optimizing conversion funnels, and building brand resonance that converts audiences into loyal advocates.
Case Study: Directed the Go-to-Market strategy for a disruptive personal finance application. By mapping the entire user journey and implementing predictive analytics for churn modeling, we achieved 100k downloads in the first quarter with a Day-30 retention rate of 42%.
Case Study: Overhauled the lead management process for an enterprise software client. Built complex Zapier automations linking webinar registrations to HubSpot nurturing tracks, resulting in a 55% increase in demo requests and shortening the sales cycle by 14 days.
Case Study: Managed a high-stakes Q4 Black Friday/Cyber Monday campaign for a direct-to-consumer lifestyle brand. Utilized advanced audience segmentation on Meta and aggressive email cart-recovery flows to generate record-breaking quarterly revenue, maintaining a healthy blended CAC.
Case Study: Partnered with Product and Customer Success teams to identify friction points causing user drop-off. Deployed targeted in-app messaging, resource center SEO restructuring, and educational email sequences that collectively reduced monthly churn by 2.4%.
"Elena possesses a rare combination of creative vision and deep analytical rigor. She completely transformed our acquisition funnel, proving every hypothesis with data. A true leader who inspires her team to deliver exceptional results."
"Working with Elena was a masterclass in modern digital marketing. She doesn't just run campaigns; she builds scalable growth engines. Her ability to navigate complex CRM setups and turn them into revenue streams is unmatched."
"In an industry obsessed with vanity metrics, Elena focuses strictly on the bottom line. Her strategic insight into market positioning and her execution in paid media directly contributed to our most successful quarters to date."