Data-driven marketing expert obsessed with scaling brands through innovative acquisition channels, conversion rate optimization, and seamless user journeys. Transforming complex analytics into highly profitable, automated growth engines.
Redesigned the entire email and in-app onboarding flow for a B2B SaaS platform. By analyzing user drop-off points in Mixpanel, I restructured the communication hierarchy, resulting in a 35% increase in Day-7 user retention and significantly lowering support ticket volume.
Orchestrated a highly targeted, multi-channel user acquisition campaign for a fitness app launch. Leveraged creator-led UGC content on TikTok and Instagram Reels paired with strict CPA bidding via AppsFlyer tracking, securing 50,000 active installs in month one.
Built an automated, intent-driven lead generation pipeline for an enterprise software company. Utilized LinkedIn Document Ads to capture high-intent accounts, routing them through a personalized Marketo nurture sequence that shortened the average sales cycle by 20%.
Implemented an advanced RFM (Recency, Frequency, Monetary) segmentation model for a lifestyle brand. Deployed hyper-personalized SMS and email flows via Klaviyo, increasing Customer Lifetime Value (CLV) by 45% and boosting repeat purchase rates.
Focused on consumer behavior analytics, human-computer interaction, and digital economy frameworks. Graduated with honors.
Intensive program mastering acquisition loops, retention mechanics, and quantitative modeling for product-led growth.
Chloe is a rare talent who seamlessly bridges the gap between creative marketing and hardcore data analytics. She transformed our acquisition strategy, bringing a level of rigor and scientific testing that directly multiplied our revenue. Any team would be lucky to have her strategic mind.
Working with Chloe was a turning point for our agency. She doesn't just run campaigns; she architects entire customer journeys. Her ability to mentor junior staff while managing high-stakes client relationships makes her an invaluable leadership asset.
As a Product Manager, I've rarely worked with a marketer who understands the product mechanics as deeply as Chloe does. Her insights from user acquisition directly influenced our product roadmap, proving she is a true cross-functional powerhouse.
Currently open to new opportunities, freelance missions, and strategic consultations. Drop me a line, and I'll get back to you within 24 hours.