Senior Digital Media Strategist

Orchestrating narratives that drive growth.

I translate complex brand ecosystems into compelling digital storytelling. By merging data-driven strategy with high-impact creative production, I help visionary brands dominate their market, engage their audience, and accelerate revenue.

Professional operating a digital camera for media production
Abstract creative lighting and design elements
Team collaborating on a strategy presentation
Career Trajectory

Impact-Driven Leadership

2020 — Present

Director of Digital Media

GlobalComms Agency, New York

  • Architected an omnichannel communication strategy for a Fortune 500 client, resulting in a 300% increase in brand engagement within 6 months.
  • Directed a cross-functional team of 15 (creatives, data analysts, PR specialists) to execute high-stakes global campaigns.
  • Optimized media buy ROI by 45% through aggressive A/B testing and algorithmic audience segmentation.
  • Pioneered the agency's crisis communication protocols for digital platforms.
2017 — 2020

Senior Content Strategist

Echo Media Group, Chicago

  • Revamped the entire editorial pipeline, scaling output by 200% without increasing budget overhead.
  • Grew organic web traffic by 150% year-over-year by implementing an intent-based SEO and storytelling methodology.
  • Produced and directed an award-winning micro-documentary series that generated 5M+ organic views across social channels.
2014 — 2017

PR & Communications Specialist

Pulse Digital PR, Boston

  • Secured consistent tier-1 media placements (Forbes, TechCrunch, WSJ) for early-stage startup clients.
  • Developed viral influencer marketing campaigns that lowered Customer Acquisition Cost (CAC) by 30%.
  • Managed live social media war-rooms during major industry product launches.
Technical & Soft Skills Radar

The Expertise Matrix

Strategic Core

Campaign Architecture95%
Crisis Communications90%
Market & Audience Analysis85%
Brand Identity & Voice95%

Content Mastery

Multidisciplinary approach to asset creation and distribution.

Copywriting Video Direction Podcasting Editorial Planning Influencer Comms Community Mgmt Trend Forecasting

Stack & Platforms

Analytics & Data
Google Analytics 4, Tableau, Sprout Social
Creative Suite
Adobe Premiere, Photoshop, Figma
Marketing Automation
HubSpot, Salesforce, Mailchimp
Selected Works

Defining Case Studies

Neon lights representing a brand launch event
Brand Strategy Paid Social Event PR

"Neon Nights" Brand Relaunch

Spearheaded the total digital rebranding of a legacy beverage company targeting Gen-Z. The campaign blended experiential pop-up events with aggressive TikTok and Instagram paid media strategies.

Impact: Generated 1.2B impressions globally and a 40% spike in retail sales during the launch quarter.
Nature landscape representing sustainability
Video Production Corporate Comms ESG

"Echoes" Sustainability Docuseries

Directed a 4-part web documentary highlighting corporate ESG initiatives for a top logistics firm. Managed the production lifecycle from storyboard to global syndication.

Impact: Shifted brand sentiment by +25 points and won the Digiday Content Marketing Award.
Mobile phone interface showing fintech application
Go-To-Market App Launch Influencer

FinTech Disruptor App Launch

Designed the exclusive beta launch strategy for a decentralized finance app. Leveraged micro-influencers in the crypto space to build FOMO and establish early trust.

Impact: Acquired 250,000 waitlist signups in 3 weeks, shattering initial projections by 400%.
Medical research and global health concept
Email Marketing Web Comms Non-Profit

Global Health Initiative

Overhauled the digital donor journey for an international NGO. Implemented automated email nurturing sequences and redesigned the primary conversion landing pages.

Impact: Increased recurring monthly donations by 55% and reduced donor churn by 18%.
Retail store interior representing crisis management client
Crisis Management Social Listening Press Relations

Supply Chain Crisis Remediation for Retail Giant

Acted as the lead digital responder during a massive supply chain failure that impacted national holiday sales. Deployed real-time social listening tools to identify sentiment hubs and crafted transparent, empathetic communication dispatched across email, web, and social.

Impact: Successfully mitigated media fallout, retaining 92% of affected customers through proactive outreach and transparent resolution timelines.
Endorsements

What They Say

"Harper possesses a rare blend of deep analytical rigor and boundless creative energy. They don't just run campaigns; they engineer cultural moments. Under their leadership, our digital footprint expanded massively."

Sarah Jenkins
CMO at GlobalComms

"When it comes to crisis management and brand positioning, there is no one else I'd want at the helm. Harper navigated our launch through incredibly turbulent waters with calm, clear, and highly effective strategies."

David Chen
CEO of FinTech Disruptors

"A master storyteller. Harper fundamentally transformed how we communicate our sustainability efforts. They turned dry corporate ESG reports into gripping visual narratives that our audience actually wanted to share."

Elena Rodriguez
VP of Sustainability, Logistics Corp
Academic Background

Education & Credentials

Master of Arts in Strategic Communications

Northwestern University

Focus on Digital Media Economics and Consumer Psychology.

Bachelor of Arts in Journalism & PR

Boston University

Graduated Magna Cum Laude. Editor-in-Chief of digital student publication.

Professional Certifications

  • Google Analytics 4 (GA4) Certified
  • HubSpot Inbound Marketing Master
  • Crisis Management Institute - Level 2
Let's Collaborate

Start a Conversation

Currently accepting proposals for full-time executive roles, select freelance strategy missions, and speaking engagements.

Create my site like this one