DIGITAL STRATEGY ★ BRAND NARRATIVE ★ CRISIS COMMS ★ MEDIA BUYING ★
DIGITAL STRATEGY ★ BRAND NARRATIVE ★ CRISIS COMMS ★ MEDIA BUYING ★
Strategic Communications Director

Orchestrating
Global Narratives

I transform complex corporate data into compelling brand stories. Specializing in high-stakes reputation management, omni-channel media buying, and scaling brand presence through data-driven storytelling.

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Professional Portrait

Career Trajectory

2020 — Present

Global Media Director

NEXUS COMMUNICATIONS | NEW YORK / HYBRID

  • Spearheaded a $50M global media buying strategy across 14 international markets, yielding a 300% documented ROI over 24 months.
  • Engineered a rapid-response crisis communication protocol during a major supply chain disruption, effectively reducing negative brand sentiment by 42%.
  • Architected and led the complete digital narrative restructure, aligning 5 regional PR teams under a unified, agile content delivery framework.
  • Integrated advanced sentiment analysis tools into weekly reporting, allowing the C-suite to pivot marketing spend dynamically based on real-time consumer perception.
2016 — 2020

Senior Communications Manager

VERTATECH SOLUTIONS | SAN FRANCISCO

  • Orchestrated the public-facing communications for a multi-billion dollar corporate merger, maintaining a 98% positive media coverage ratio globally.
  • Boosted Tier-1 tech publication mentions by 150% YoY through aggressive, targeted pitch strategies and relationship building with key journalists.
  • Revamped internal communications for an employee base of 5,000+, launching a centralized intranet hub that increased employee engagement metrics by 65%.
2012 — 2016

PR & Media Specialist

HORIZON CREATIVE AGENCY | CHICAGO

  • Developed viral B2B influencer marketing campaigns that generated over 10M organic impressions and a 40% increase in inbound leads.
  • Managed daily press office duties, drafting press releases, media advisories, and executive talking points for Fortune 500 client roster.
  • Optimized press outreach databases, improving pitch open rates by 35% through A/B testing subject lines and personalized outreach.

Technical & Strategic Stack

Strategic Execution

Crisis Management 95%
Brand Positioning 90%
Media Buying Strategy 85%
Narrative Design 92%

Technology & Platforms

Meltwater Cision Google Analytics 4 HubSpot CRM Sprout Social SEMrush Mailchimp Asana / Jira

Leadership & Soft Skills

Stakeholder Management Agile Leadership Public Speaking Cross-cultural Comm Executive Coaching Negotiation Budget Allocation

High-Impact Case Studies

Data and analytics dashboard

Global Tech Rebrand: 'Future-Proof'

Brand Architecture Omnichannel PR Meltwater

Navigated the complex communications landscape for a multi-national tech merger. Developed a unified corporate narrative that was deployed across 20+ countries, resulting in a 45% increase in positive media sentiment and seamless internal adoption among 10k+ staff.

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Modern corporate building

Crisis Mitigation Protocol Zero

Risk Assessment Media Training Sprout Social

Designed a proprietary rapid-response framework for an enterprise client facing regulatory scrutiny. The protocol reduced response time from 12 hours to 45 minutes, successfully protecting stock valuation during a high-volatility 72-hour news cycle.

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Sustainability concept

Eco-Sustainability CSR Campaign

Content Strategy Influencer Outreach Cision

Launched a multi-tiered public relations stunt emphasizing a brand's shift to carbon-neutral manufacturing. The campaign generated $2.5M in earned media value (EMV) and trended globally on Twitter for two consecutive days.

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Live event stage

B2B Innovation Summit

Event Comms Lead Gen HubSpot CRM

Directed end-to-end communication strategy for a hybrid industry summit. Built the pre-event email cadence, managed live social broadcasting, and executed post-event nurturing that converted attendees into enterprise pipeline leads.

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Academic Foundations

Master of Arts in Global Communications

NORTHWESTERN UNIVERSITY | 2012

Advanced Crisis Management Certification

PRSA INSTITUTE | 2018

Professional Endorsements

"Kaelen possesses a rare ability to see the chessboard three moves ahead. During our merger, their strategic foresight saved us from countless PR pitfalls. An absolute masterclass in corporate communication."

Sarah Jenkins

Chief Marketing Officer, VertaTech

"I've worked with many communications directors, but none match Kaelen's data-driven approach. They don't just rely on intuition; every campaign is backed by robust analytics and clear ROI metrics."

David R. Chen

VP of Global Operations, Nexus Comms

"When the pressure is highest, Kaelen is calmest. Their leadership during crisis situations is unparalleled. They command the room, dictate the narrative, and protect the brand flawlessly."

Elena Rostova

Director of Public Relations, Horizon Agency

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Ready to reshape your brand's narrative?

Whether you're navigating a corporate crisis, planning a global expansion, or looking to aggressively scale your media presence, I am available for senior-level consulting and full-time executive roles.

Location Base New York City / Global Remote
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