Enterprise Revenue Consultant

Architecting Scalable Sales Engines for B2B Growth.

I operate as a Fractional VP of Sales, transforming stagnant pipelines into predictable revenue streams through strategic playbooks, high-performing team enablement, and enterprise deal structuring.

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Professional portrait of Marcus Sterling, Fractional VP of Sales
0+ Years B2B Experience
$0M Revenue Generated
0+ GTM Strategies Deployed
0 Avg. Months Client Retention

The Revenue Impact

Moving beyond basic tactics to build a resilient, scalable, and highly profitable sales infrastructure.

Sales Infrastructure

Building the foundational CRM architecture, reporting cadences, and metrics required to forecast accurately and scale predictably.

Pipeline Velocity

Identifying bottlenecks in your sales cycle and deploying proven methodologies to shorten time-to-close and increase win rates.

Team Enablement

Transforming average performers into quota-crushers through targeted coaching, customized playbooks, and structured onboarding.

Market Expansion

Strategic guidance on entering new verticals, launching new product lines, or transitioning from SMB to Enterprise sales motions.

Core Consulting Capabilities

Tailored engagements designed to solve complex revenue challenges for Series A-C startups and established mid-market enterprises.

Enterprise GTM Strategy

  • Ideal Customer Profile (ICP) definition
  • Pricing & packaging optimization
  • Competitive positioning frameworks

Playbook Development

  • Objection handling matrices
  • Discovery call scripting & flows
  • Standardized proposal templates

Fractional Leadership

  • Interim VP/Director roles
  • Board reporting & forecasting
  • Sales talent hiring & interviewing

Rep Enablement

  • 1-on-1 deal clinics & coaching
  • Weekly pipeline review structure
  • Cold outreach & social selling training

RevOps & Tech Stack

  • CRM (Salesforce/HubSpot) auditing
  • Automation of manual data entry
  • Integration of sales intelligence tools

Complex Deal Structuring

  • Multi-stakeholder mapping
  • Procurement negotiation tactics
  • Custom contract term advisory

Proven Revenue Outcomes

Case studies demonstrating tangible growth across diverse B2B sectors through strategic sales interventions.

Data charts showing business growth
Series B SaaS

Overhauling the Inbound Motion

Impact: +140% ARR in 12 Months
Financial district buildings
EU FinTech

US Market Entry Strategy

Impact: $12M Pipeline in 6mo
Logistics warehouse interior
Legacy Logistics

Digital Transformation Sales

Impact: 3x Increase in Close Rate
Medical technology interface
HealthTech Innovator

Building a RevOps Engine

Impact: 45% Shorter Sales Cycle
Cybersecurity code on screen
Cybersecurity Startup

Transition to Enterprise Motion

Impact: 3 Fortune 500 Logos Won
Education technology classroom
EdTech Platform

Partner Channel Strategy

Impact: 50% Revenue from Channels

The Engagement Framework

A proven, methodological approach to diagnosing revenue leakage and implementing sustainable growth architectures.

1

Deep-Dive Audit

We begin by analyzing historical CRM data, listening to recorded sales calls, and mapping your current buyer journey to identify friction points and immediate revenue opportunities.

2

Architecture & Playbook

Based on the audit, I design a customized Go-To-Market strategy, rebuild compensation plans if necessary, and document a repeatable sales playbook tailored to your specific ICP.

3

Implementation & Enablement

Moving from theory to practice. I embed with your team to roll out the new processes, conduct rigorous training sessions, and actively participate in high-stakes deal negotiations.

4

Optimization & Handoff

Establishing dashboard cadences and management routines. Once the engine is humming predictably, we transition daily operations to your internal leadership while I remain available for strategic advisory.

Executive Endorsements

Feedback from founders and CEOs who have partnered with me to scale their revenue organizations.

"Marcus completely re-architected our sales process. Within 6 months of his fractional leadership, our rep ramp time decreased by 40%, and our average contract value doubled. He doesn't just consult; he builds and executes."

Sarah Jenkins

CEO, DataFlow Analytics

"We were struggling to transition from selling to mid-market to closing enterprise deals. Marcus brought the exact playbook we needed. He helped us map procurement processes and trained the team to sell to the C-suite effectively."

David Chen

Founder, SecurShield

"The CRM audit alone paid for the engagement tenfold. He uncovered massive pipeline leakage that we were blind to. Since implementing his forecasting methodology, our board presentations have never been smoother."

Michael O'Connor

VP of Finance, Logistix.ai

"Hiring Marcus was the turning point for our Series B. He acted as a true partner, not just an advisor. He fired underperformers, hired A-players, and left us with a sales machine that is still compounding growth today."

Elena Rostova

Co-Founder, EduTech Solutions

Common Questions

A Fractional VP of Sales is an experienced, executive-level sales leader who works with your company on a part-time or retainer basis. This allows you to leverage top-tier strategic expertise to build your sales engine without the financial commitment of a full-time executive salary, equity grants, and benefits until you are truly ready for one.
My sweet spot is B2B organizations ranging from Series A startups looking to build their first repeatable sales motion, to established mid-market companies ($10M-$50M ARR) struggling with growth plateaus, scaling challenges, or entering new enterprise markets.
Engagements vary based on the specific mandate. A focused GTM audit and playbook build might take 6-8 weeks. A full Fractional Leadership role involving team enablement and hiring typically runs between 6 to 12 months, culminating in the transition to a full-time hire that I help recruit and onboard.
While my primary focus is building the system and enabling your team to close, I absolutely get in the trenches. During complex enterprise negotiations or high-stakes deals, I frequently act as the executive sponsor on calls to assist your reps in navigating procurement and securing the close.

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