Beyond basic consulting. I integrate directly into your executive layer to diagnose bottlenecks and drive undeniable revenue velocity.
Pipeline Generation
Implementing targeted outbound motions that bypass gatekeepers and directly engage key decision-makers.
Complex Deal Navigation
Mastering multi-threading in enterprise environments to build consensus across procurement, IT, and the C-Suite.
Sales Team Architecture
Restructuring territories, compensation plans, and onboarding to create a culture of high performance.
Win-Rate Optimization
Deploying the MEDDPICC framework to rigorously qualify opportunities and drastically reduce sales cycle length.
Core Expertise
Strategic interventions designed to elevate your go-to-market motion and secure enterprise-grade contracts.
Fractional CRO
End-to-end revenue strategy alignment.
Executive board reporting and forecasting.
Cross-departmental SLA establishment.
Enterprise Account Executive
Directly managing high-stakes opportunities.
Contract negotiation and commercial structuring.
Strategic account mapping for expansion.
Playbook Architecture
Customizing discovery and demo scripts.
Objection handling matrix creation.
Competitive positioning guides.
GTM Strategy
Ideal Customer Profile (ICP) definition.
Tiered pricing and packaging modeling.
Market entry and geographic expansion plans.
Tech Stack Optimization
CRM audit and workflow automation.
Sales engagement platform configuration.
Data hygiene and intent signaling setup.
Negotiation Coaching
Live deal desk advisory sessions.
Procurement hurdle management.
Maximizing Annual Contract Value (ACV).
Impact Archive
A selection of recent mandates where I engineered significant revenue milestones for high-growth organizations.
FinTech SaaS Series C
European Market Expansion
+240% YoY ARR Growth
CyberSecurity Startup
Enterprise Pipeline Overhaul
$4.2M Sourced in Q2
Cloud Infrastructure
Strategic Multi-Year Contracts
Closed $1.8M Master Agreement
EdTech Provider
Sales Team Restructuring
Reduced Ramp Time by 45%
Logistics AI
Pricing Strategy Pivot
Increased Average ACV by 60%
MarTech Agency
Win-Rate Optimization
From 18% to 32% Conversion
The Execution Framework
I do not deal in theory. My process is a rigid, battle-tested timeline designed to transform your revenue mechanics in 90 days.
01
Discovery & Audit
Deep-dive into historical data, CRM hygiene, and current pitch mechanics to identify friction points.
02
Strategy Architecture
Drafting the revised playbook, establishing target personas, and defining the precise MEDDPICC qualification criteria.
03
Execution & Enablement
Going live. I lead from the front by joining calls, sourcing deals, and training the team on the new methodology.
04
Optimization & Scale
Analyzing the first cohort of deals, refining objection handling, and preparing the system to scale without my daily presence.
Executive Validation
Feedback from founders and VPs who trusted me to scale their most critical revenue functions.
"Julian doesn't just consult; he executes. He completely re-engineered our enterprise motion, and within six months, he personally closed a deal that doubled our MRR. He is a rare breed of strategic thinker and ruthless closer."
Sarah JenkinsCEO, DataSphere AI
"Before Julian, our team was getting stuck in the mid-market. He brought a level of rigor to our pipeline reviews and qualification processes that we desperately needed. Our win rate against incumbent legacy systems jumped by 40%."
Marcus ThorneVP of Sales, SecureNet Cloud
"We brought Julian in as a Fractional CRO to prepare for our Series B. He audited our chaotic CRM, built a scalable compensation model, and trained our AEs to sell value rather than features. Indispensable ROI."
Elena RostovaFounder, EduLogix
Common Queries
What is your typical engagement length?
Most transformational mandates run between 6 to 9 months. This provides enough runway to audit the existing structure, implement the new playbook, run a full sales cycle, and train your internal team to take over.
Do you work on a strictly commission basis?
No. Because my engagements require heavy strategic lifting, infrastructure building, and team training before deals close, I work on a hybrid model: a fixed monthly retainer plus a performance-based commission on deals I personally touch or source.
What CRM and Tech Stacks do you support?
I am platform-agnostic but highly proficient in Salesforce and HubSpot. For sales engagement, I frequently architect sequences in Outreach, Salesloft, and Apollo. My priority is aligning the tech to the strategy, not the other way around.
Can you train our existing reps?
Absolutely. Enablement is a core pillar of my Fractional CRO service. I conduct live deal-desk teardowns, role-play sessions, and call coaching to ensure your current AEs elevate their commercial acumen.
Initiate Dialogue
Fill out the form below. Serious inquiries regarding enterprise revenue scaling only.
Privacy Policy
Last Updated: January 2024
This Privacy Policy describes how Julian Vance Consulting ("we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a request through our website.
1. Information We Collect: We collect information directly from you when you fill out our contact form, including your name, email address, phone number, and any business details provided in the message field. We also automatically collect certain device information via cookies necessary for website functionality.
2. GDPR Compliance & Data Protection: If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. We implement standard security measures to protect your data.
3. Use of Information: The information collected is used strictly for B2B communication, assessing project fit, and subsequent consulting services. We do not sell your data to third-party marketing agencies.
4. Cookies: We use strictly necessary cookies to ensure the basic functionalities of the website. By using our website, you consent to the use of these necessary cookies.
Terms of Service
Last Updated: January 2024
By accessing or using this website, you agree to be bound by these Terms of Service. If you disagree with any part of the terms, then you may not access the website.
1. Services Overview: The content on this website outlines the consulting and sales services provided by Julian Vance. All specific engagements are subject to separate, mutually agreed-upon Master Services Agreements (MSA) and Statements of Work (SOW).
2. Intellectual Property: The frameworks, methodologies, and content displayed on this website are the intellectual property of Julian Vance Consulting. Reproduction or redistribution without explicit consent is prohibited.
3. Disclaimer of Warranties: The information provided on this website is for general informational purposes only. While we highlight past impacts, we do not guarantee specific financial outcomes or revenue results for your business prior to a formal engagement and audit.
4. Limitation of Liability: In no event shall Julian Vance Consulting be liable for any indirect, incidental, special, consequential or punitive damages arising out of your access to or use of the website.
