Sales Consulting Strategy Session
$120M+ Pipeline Generated
Fractional CRO & Sales Consultant

Architecting Predictable Revenue Engines.

I partner with visionary tech founders to build scalable outbound motions, close complex enterprise deals, and transition from founder-led sales to high-performing revenue teams.

Rapid Pipeline

Building targeted outbound frameworks that consistently generate high-quality meetings within 30 days.

Enterprise Closing

Navigating complex procurement, multi-threading stakeholders, and closing six-figure ACV contracts.

Process Optimization

Streamlining CRM flows, drafting playbooks, and removing friction from the buyer's journey.

Fractional Leadership

Interim VP of Sales serving to hire, train, and manage your first dedicated AE and SDR cohorts.

Core Capabilities

End-to-End Sales Architecture

From the top of the funnel to the final signature, I provide tactical execution and strategic oversight to accelerate growth.

Outbound Engine

Stop relying solely on inbound. I build aggressive, targeted outbound campaigns that convert.

  • ICP Definition & Persona Mapping
  • Multi-channel Sequencing (Email/LinkedIn/Cold Call)
  • Tech Stack Configuration (Outreach/Apollo)

Full-Cycle Closing

I step in as a senior closer for critical deals while simultaneously training your team.

  • Advanced Discovery Frameworks
  • Objection Handling & Negotiation
  • Contract Navigation & Procurement

Sales Playbooks

Codifying your unique value proposition into a repeatable, scalable asset for new hires.

  • Standardized Demo Scripts
  • Competitive Battlecards
  • Email Template Libraries

CRM Operations

Transforming your CRM from a messy rolodex into a predictable revenue forecasting tool.

  • Pipeline Stage Standardization
  • Automated Workflow Triggers
  • Custom Executive Dashboards

Team Coaching

Elevating the performance of your existing reps through rigorous, ongoing development.

  • Weekly 1-on-1 Deal Reviews
  • Recorded Call Analysis (Gong/Chorus)
  • Mock Pitching Sessions

Account Expansion

Maximizing Lifetime Value (LTV) through strategic post-sale relationship management.

  • Quarterly Business Review (QBR) Design
  • Upsell/Cross-sell Trigger Mapping
  • Churn Risk Mitigation Tactics
Track Record

Recent Success Stories

Real numbers and structural transformations delivered for B2B technology companies.

FinTech Dashboard
Series A FinTech

Transitioning from Founder-Led Sales

+140% MRR in 6 Months
Data Analytics Chart
SaaS Data Platform

Cracking the Enterprise Market

$2.4M Enterprise ACV Closed
Medical Technology
AI Healthcare Startup

Building the 0 to 1 Outbound Motion

40 Qualified Meetings/Month
Logistics Warehouse
Logistics Tech

Optimizing the Complex Sales Cycle

45% Reduction in Cycle Time
Education Technology
EdTech Enterprise

Sales Team Reskilling & Playbook

30% Increase in Win Rate
Cybersecurity Lock
Cybersecurity Vendor

Revamping Partner & Channel Sales

$5M+ Pipeline Generated
Engagement Framework

How We Work Together

A structured, proven methodology to audit, build, and scale your revenue operations without disrupting current cash flow.

1

Deep Dive Audit

A comprehensive review of your CRM, past closed-lost deals, pitch decks, and current metrics to identify immediate revenue leaks.

2

Strategy Blueprint

Developing the customized ICP, pricing structures, outreach sequences, and objection handling matrices tailored to your market.

3

Execution & Iteration

I go into the trenches. Launching campaigns, taking discovery calls alongside founders, and negotiating terms to validate the playbook.

4

Scale & Handover

Hiring permanent AEs/SDRs, training them on the validated playbook, and ensuring a seamless transition for sustained growth.

Client Feedback

Trusted by Founders

"Marcus completely transformed our go-to-market strategy. He didn't just advise from the sidelines; he got into the trenches, closed our first three enterprise logos, and built a system our new hires use daily."

Sarah L.

CEO, DataStream Analytics

"The outbound playbook Marcus engineered is the foundation of our entire revenue team today. We went from relying 100% on referrals to generating 40 predictable meetings a month. Invaluable."

David K.

VP of Sales, SecureNet

"He has a rare ability to navigate complex enterprise procurement. Marcus revived deals we thought were dead for over a year and trained our junior reps to elevate their conversation to the C-suite."

Elena R.

Founder, MedTech Innovate

"Our HubSpot was a disaster and forecasting was guesswork. In 30 days, Marcus rebuilt our entire pipeline structure and implemented reporting that finally gave the board confidence in our numbers."

Michael T.

COO, LogisticsPro
Common Questions

Clarity on the Process

What is your typical engagement model?

Engagements usually begin with a 90-day sprint focusing on immediate pipeline generation and process stabilization. From there, we transition into a fractional leadership role (typically 2-3 days a week) until your internal revenue engine is self-sustaining and a full-time VP of Sales is hired.

Do you work on pure commission?

No. True sales architecture involves deep operational work—building playbooks, training teams, and CRM optimization—that doesn't yield immediate commissions but is vital for company valuation. My structure is typically a monthly retainer plus an incentive bonus tied to closed revenue or specific milestone achievements.

What industries do you specialize in?

My core expertise is in B2B Technology (SaaS, FinTech, HealthTech, CyberSecurity). I specifically focus on high-ticket, complex sales cycles with ACVs ranging from $20k to $500k+ where multi-threading and consensus building are required.

How long does it take to see results?

While enterprise deal cycles take time, you will see operational changes within the first 14 days. New outbound motions typically generate their first qualified meetings within 3-4 weeks. Tangible revenue impact usually aligns with your average sales cycle length.

Ready to scale? Let's talk.

Fill out the form below for a complimentary 45-minute pipeline strategy session.

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