Professional portrait

Julian Vance

Fractional VP of Sales & High-Ticket Closer

I help service-based businesses and B2B SaaS startups build scalable sales engines, close complex enterprise deals, and train high-performing SDR teams—without the overhead of a full-time executive.

Why Hire a Fractional VP?

Stop guessing with your revenue. I bring enterprise-level strategy and relentless execution to growing teams at a fraction of the cost.

Pipeline Architecture

I don't just sell; I build the machine. From lead generation to CRM automation, I design predictable, repeatable revenue systems tailored to your unique offer.

Enterprise Closing

Struggling to push six-figure deals across the finish line? I step in on complex negotiations to handle objections, build consensus, and close the contract.

SDR Enablement

Your team is only as good as their training. I overhaul playbooks, conduct live call teardowns, and instill a culture of high performance in your junior reps.

Revenue Operations

Data drives decisions. I clean up your tech stack, establish concrete KPIs, and create dashboards that give founders absolute clarity on their sales metrics.

Core Competencies

Specialized frameworks designed to accelerate sales cycles and maximize lifetime value for B2B organizations.

Outbound System Design

  • Cold email & LinkedIn sequence writing
  • Deliverability & domain warm-up setup
  • Multi-channel automated cadences

Live Deal Coaching

  • Weekly pipeline review & strategy
  • Gong/Chorus call recording analysis
  • Real-time objection handling scripts

Pitch Deck Overhaul

  • Value proposition refinement
  • Psychological pricing presentation
  • Visual storytelling & flow structuring

Sales Playbook Creation

  • Comprehensive buyer persona mapping
  • Standardized discovery call frameworks
  • Competitor battle-card documentation

CRM Automation

  • HubSpot/Salesforce audit & clean-up
  • Automated lead routing & scoring
  • Custom reporting dashboard builds

Hire & Train Reps

  • Ideal candidate profile definition
  • Interviewing & role-play assessments
  • 30-60-90 day onboarding plans

Impact & Case Studies

Real results from integrating my systems into high-growth B2B organizations. (Text always visible below image).

Analytics dashboard showing growth
B2B SaaS Startup

Scaling Outbound from Zero to Predictable Revenue

$10k to $150k MRR in 8 Months
Business team meeting
Digital Marketing Agency

Overhauling the Pitch Deck & Pricing Strategy

45% Increase in Close Rate
Consulting discussion
Logistics Tech Platform

Enterprise Deal Consensus & Negotiation

Closed $1.2M Annual Contract
Training session
Fintech Company

SDR Enablement & Playbook Implementation

Reduced Ramp Time by 60%
Strategy mapping on whiteboard
Cybersecurity Firm

CRM Rebuild & Lead Scoring Automation

30% Higher MQL to SQL Conversion
Team collaborating on laptops
Custom Dev Agency

Transitioning from Founder-Led Sales

Hired & Managed 3 Top-Tier AEs

My Engagement Framework

A systematic, 4-step approach to taking over your revenue operations and driving immediate, measurable results.

1

Audit & Discovery

We begin with a deep dive into your current CRM data, recorded sales calls, and historical conversion rates. I identify immediate bottlenecks, unearth missed opportunities, and define the exact buyer personas we need to target.

2

Strategy & Architecture

I design the blueprint. This includes rewriting cold outreach sequences, restructuring your pricing models, configuring CRM automation workflows, and creating a robust sales playbook tailored to your unique market positioning.

3

Implementation & Coaching

Theory becomes practice. I work directly with your existing team—leading weekly pipeline reviews, conducting live role-play sessions, and even stepping in on enterprise calls to demonstrate high-level closing techniques.

4

Optimization & Scaling

Once the baseline is established and revenue is flowing, we optimize. We A/B test outreach, refine objection handling, and begin the process of hiring, training, and onboarding new reps to scale the machine aggressively.

Word on the Street

Don't just take my word for it. Here is what founders and CEOs have to say about our partnership.

"Julian didn't just give us advice; he got in the trenches. He rewrote our entire outbound strategy in week one and helped us close our biggest enterprise client to date by week four. The ROI is frankly absurd."

Marcus Thorne CEO, DataSync SaaS

"We were stuck at $30k MRR relying purely on referrals. Julian built a predictable outbound machine and trained our first two SDRs. We crossed $100k MRR six months later. He is the ultimate revenue architect."

Sarah Jenkins Founder, Elevate Marketing

"Bringing Julian on as a Fractional VP was the best decision we made this year. He cleaned up our messy HubSpot, established clear KPIs, and taught our AEs how to negotiate without relying on discounts."

David Lin COO, Nexus Logistics Platform

"I was exhausted doing founder-led sales. Julian stepped in, audited my messy process, built a proper 5-stage pipeline, and took over the closing calls. I finally have time to focus on product again."

Elena Rostova Founder, CyberDefend

Common Questions

Everything you need to know before we engage.

What is a Fractional VP of Sales?
A Fractional VP provides executive-level sales leadership on a part-time or contract basis. You get the strategic vision, playbook creation, and team management of a seasoned VP without the $200k+ base salary and equity demands of a full-time hire.
How long is a typical engagement?
Most of my engagements run for a minimum of 3 to 6 months. Sales infrastructure takes time to build, test, and optimize. While we often see quick wins within the first 30 days, real, scalable transformation requires a multi-month commitment.
Do I need an existing sales team?
Not necessarily. I work with founders transitioning out of "founder-led sales" to build the initial process and hire their first reps, as well as established companies with 5-10 underperforming reps who need strict management and coaching.
What CRM platforms do you work with?
I am highly proficient in HubSpot, Salesforce, and Pipedrive. Additionally, I set up integrations with outreach tools like Apollo, Lemlist, Outreach.io, and call recording software like Gong or Chorus.

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Terms of Service

By engaging with Julian Vance's consulting services, you agree to the scope of work defined in individual contracts. All frameworks, playbooks, and strategies developed remain the intellectual property of Julian Vance unless explicitly transferred in writing.

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