Words are not just filler; they are the architecture of perception. I build narrative worlds that brands can inhabit, transforming complex value propositions into unavoidable human truths.
Tasked with elevating a clinical skincare line into a premium lifestyle brand. Developed a comprehensive Tone of Voice guide, wrote all primary packaging copy, and crafted a brand manifesto centered around "Radical Transparency".
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Wrote high-converting landing pages and the complete user onboarding flow for a new wealth management app. Iterative copy testing led to a 42% decrease in drop-offs during the KYC (Know Your Customer) process.
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Conceptualized and wrote the "Wear Your Values" omnichannel campaign. Deliverables included a 60-second hero video script, out-of-home (OOH) print headlines, and a 30-day social media content matrix.
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Conducted a full audit of an enterprise HR software platform. Rewrote error messages, empty states, and tooltip microcopy to replace technical jargon with human-centric guidance, reducing support tickets by 18%.
Read Full Case Study"Julian possesses that rare ability to take a dry, highly technical brief and spin it into gold. His strategic thinking elevates every project he touches. If you need a voice that cuts through the noise, he's your writer."
"More than just a wordsmith, Julian is a core partner in product strategy. His UX writing completely transformed how our users interact with our most complex features. He fights for the user at every step."
"Working with Julian is incredibly seamless. He understands design constraints and always provides copy that perfectly complements the visual hierarchy rather than fighting it. A true collaborator."
Whether you need a complete brand voice overhaul, high-converting landing page copy, or just want to discuss the intricacies of UX writing—my inbox is open.