I engineer high-converting narratives and data-driven copy that transforms casual scrollers into fiercely loyal brand advocates. Stop writing for algorithms; start writing for human psychology.
Career Trajectory
Professional Timeline
2021 — Present
Lead Conversion Copywriter
TechNova SaaS Solutions
Architected a behavioral-triggered email sequence that salvaged $1.2M in abandoned cart revenue over an 18-month period.
Spearheaded the UX copy redesign for the flagship enterprise dashboard, reducing user onboarding friction and resulting in a 42% lift in completion rates.
Developed the comprehensive "Brand Voice Guidelines" utilized by 50+ global team members across marketing, sales, and product divisions.
A/B tested over 200 landing page variations, consistently establishing new baseline conversion rates and dropping CPA by 28%.
2018 — 2021
Senior Content Strategist
Apex Digital Agency
Engineered top-of-funnel SEO content strategies that propelled organic traffic for 3 major B2B clients by over 300% year-over-year.
Drafted long-form technical whitepapers that served as the primary lead generation mechanism, capturing 15,000+ MQLs.
Collaborated directly with UI/UX designers in Figma to ensure narrative flow dictated design hierarchy, not the other way around.
2016 — 2018
Direct Response Copywriter
GrowthHackers Inc. (Contract)
Wrote high-velocity Facebook and Google Ad copy managing over $500k in monthly ad spend across diverse e-commerce niches.
Created VSLs (Video Sales Letters) scripts that outperformed previous controls by a margin of 2.5x in direct ROAS.
Analyzed Hotjar heatmaps and Google Analytics to identify copy drop-off points, refining sales pages for maximum retention.
Technical Arsenal
Skills Matrix
Strategic Copywriting
Direct Response & Sales Pages95%
UX Writing & Microcopy90%
Email Sequences & Funnels92%
Strategy & Analytics
A/B Testing Hypothesis Design88%
Brand Voice Architecture95%
SEO & Keyword Topology85%
Software & Tools
Proficient in the ecosystems where copy lives and breathes.
Rigorous 12-week program focusing on applied behavioral psychology, neuromarketing, and data-driven copywriting techniques taught by industry leaders.
B.A. in Psychology & Communications
University of Washington • 2012 — 2016
Dual degree focusing on human behavioral patterns, cognitive biases, and mass media communication theory. Graduated Cum Laude.
Selected Works
Case Studies
UX WritingSaaSFigma
FinTech Onboarding Revamp
Analyzed user friction points in a legacy financial app. Rewrote the entire onboarding flow using microcopy that anticipated user anxiety regarding bank linking. Impact: Reduced drop-off at the Plaid integration step by 34% within the first month of deployment.
Email AutomationE-commerceHubSpot
The $1.2M Cart Salvage
Audited an underperforming generic cart abandonment flow. Replaced it with a 5-part behavioral sequence utilizing scarcity, social proof, and a staggered discount ladder based on cart value. Impact: Recovered $1.2M in "lost" revenue over 18 months with a 12% click-to-purchase rate.
Landing PageA/B TestingB2B Lead Gen
Enterprise Security Lead Gen
Tasked with creating a high-ticket B2B landing page for enterprise cybersecurity software. Shifted the narrative from "feature-heavy" to "risk mitigation and compliance." Impact: Increased demo requests by 45% while decreasing Google Ads CPA by $120 per lead.
Brand VoiceStrategyManifesto
AI Startup Rebranding
A Series A AI startup sounded like every other tech company. I developed a bold, provocative brand voice guideline and core manifesto that leaned into "human augmentation" rather than "artificial replacement." Impact: Brand guideline adopted company-wide; PR pickup in TechCrunch praised their unique positioning.
Endorsements
Industry Verification
"
Jaxson doesn't just write copy; he engineers psychological pathways. The landing page redesign he spearheaded for our core product didn't just look better—it immediately resulted in a 40% jump in signups. He is a rare blend of creative writer and data scientist.
Sarah Jenkins
VP of Marketing, TechNova
"
Working with Jaxson elevated our entire agency's output. He has an uncanny ability to distill complex, dry B2B technical specs into compelling narratives that actually make people want to click 'Buy'. He is the secret weapon you want in your marketing stack.
Marcus Thorne
Creative Director, Apex Digital
"
I've hired dozens of copywriters, but Jaxson is the first one who asked to see our Google Analytics and Hotjar data before writing a single word. His data-first approach to copy ensures that everything he writes is engineered for measurable ROI.
Elena Rodriguez
CEO, GrowthHackers Inc.
Let's Connect
Start a Dialogue
Currently accepting select freelance projects, contract roles, and discussing full-time opportunities with forward-thinking teams. Drop your details and project scope below.
Emailjaxson.vance@fictional-copy.io
LocationSeattle, WA (Remote Worldwide)
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Terms of Service
Effective Date: January 1, 2024
1. Acceptance of Terms
By accessing this professional portfolio, you agree to these terms. This site serves as a digital resume and demonstration of capabilities for Jaxson Vance.
2. Intellectual Property
All copywriting examples, case studies, and structural designs presented on this site are the intellectual property of the owner or explicitly credited to past employers/clients under non-disclosure boundaries. Unauthorized reproduction or scraping is prohibited.
3. Limitation of Liability
While case studies reflect actual methodologies and percentual impacts, specific client names or proprietary financial figures may be anonymized to respect corporate confidentiality. The owner assumes no liability for external interpretation of these results.
