Words That Convert

I engineer Copy that prints money.

I craft irresistible narratives that turn passive scrollers into passionate brand advocates, driving measurable revenue through hyper-targeted, empathy-driven copywriting.

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Professional Copywriter working creatively

The Journey

2020 - Present

Senior Conversion Copywriter

CandyCrushers Marketing Agency

Architected high-converting landing pages, boosting average conversion rates by 45% across top-tier B2B and SaaS clients.
Engineered highly segmented 7-day email onboarding sequences that reduced churn by 22% within the first month.
Mentored a team of 3 junior writers, implementing rigorous A/B testing protocols for all direct-response campaigns.
Developed comprehensive brand voice guidelines adopted globally by a Fortune 500 retail client.

2017 - 2020

Lead Content Strategist

Pastel Dreams Studio

Spearheaded an organic SEO content strategy that organically grew blog traffic by 300% over 18 months.
Transformed dense technical documentation into engaging, user-friendly microcopy for 5 major app launches.
Collaborated directly with UX/UI designers in Figma to ensure design and copy worked synergistically.

2015 - 2017

Junior Copywriter

Neon Words Inc.

Wrote and optimized over 500 e-commerce product descriptions, incorporating LSI keywords to improve SERP rankings.
Drafted daily social media captions across Instagram, Facebook, and Twitter for lifestyle brands.
Assisted in scriptwriting for short-form video ads resulting in high ROAS on Facebook ad campaigns.

My Arsenal

Disciplines

Direct Response UX Writing SEO Strategy Brand Storytelling Email Marketing Sales Pages

Tools & Stack

Figma WordPress Mailchimp / Klaviyo Ahrefs / SEMrush Google Analytics VWO (A/B Testing)

Soft Skills

Deep Empathy Active Listening Adaptability Cross-functional Collab Time Management

Case Studies

SweetTooth App Launch

Spearheaded the UX copy and long-form landing page for a new fitness tracking app aimed at busy professionals. By replacing technical jargon with benefit-driven emotional triggers, we achieved a 28% opt-in rate on cold traffic.

UX Copy Landing Page Figma

GlowUp Cosmetics Rebrand

Developed a complete Brand Manifesto, tone-of-voice guide, and packaging copy. The goal was to pivot from a budget image to premium eco-friendly luxury. Post-launch consumer sentiment analysis showed a 60% increase in brand trust.

Brand Voice Packaging Strategy

SaaS Onboarding Sequence

Rewrote an underperforming 14-day trial email drip campaign for a B2B project management tool. Utilizing behavioral psychology principles and open loops, open rates skyrocketed to 45% and click-through rates doubled.

Email Drip Klaviyo A/B Testing

Eco-Lifestyle SEO Hub

Architected a pillar content strategy and authored 20+ comprehensive guides. Focused on semantic SEO and search intent matching, resulting in ranking on page 1 for 15 highly competitive short-tail keywords within 6 months.

SEO Content Ahrefs WordPress

Word on the Street

"Penny doesn't just write words; she builds psychological bridges between our product and our audience. Her landing page copy single-handedly beat our control by 40%. She is a vital asset to any growth team."

Jane Doe

CMO, CandyCrushers

"As a designer, I've rarely met a writer who understands user experience as deeply as Penny. She provides copy that dictates beautiful design, making the entire wireframing process incredibly seamless and effective."

John Smith

Lead Product Designer

"Penny's rebranding manifesto for our launch was breathtaking. She captured our essence perfectly and translated it into a tone of voice that our customers absolutely adore. Highly recommended."

Sarah Lee

CEO, GlowUp Cosmetics

Credentials

BA in English Literature

University of Creative Arts

Graduated with Honors. Specialized in narrative structure and persuasive rhetoric.

Certified Conversion Copywriter

Copyhackers

Intensive 12-week program focusing on voice-of-customer data and wireframing.