Portrait of a creative professional
Strategic Copywriter & Brand Voice Architect

Converting
Words Into
Revenue.

I transform complex business propositions into compelling, conversion-focused narratives. From high-converting landing pages to immersive brand storytelling, let's make your brand impossible to ignore.

The Technical Stack Radar

A multi-disciplinary approach to modern copywriting. Blending creative storytelling with hard analytical data.

Conversion Strategy

  • A/B Testing & Heatmaps
  • Value Proposition Design
  • User Psychology Mapping
  • Funnel Optimization

Brand Identity

  • Tone of Voice Guidelines
  • Brand Manifestos
  • Archetype Development
  • Naming & Taglines

SEO & Analytics

  • Keyword Intent Mapping
  • Technical Content Audits
  • GA4 & Search Console
  • Semantic Optimization

Impact-Driven Experience

A track record of engineering narratives that scale startups and elevate enterprise brands.

2021 - Present

Lead Copywriter

InnovateTech Solutions
  • Spearheaded narrative overhaul for core SaaS product, boosting MRR by 35% within 6 months.
  • Optimized database of 1,200+ microcopy strings for user interface, reducing churn by 18%.
  • Architected automated email onboarding sequences yielding an industry-leading 45% open rate.
  • Managed a team of 3 junior writers, establishing strict brand voice guidelines.
2018 - 2021

Senior Brand Writer

Growth Narrative Agency
  • Authored complete rebrand messaging for a Tier-1 FinTech client prior to their $50M Series B.
  • Increased landing page conversions by 40% through targeted A/B testing of headlines.
  • Wrote 50+ high-ranking SEO pillar articles, driving 120k+ organic monthly sessions.
2016 - 2018

Content Strategist

E-Comm Elevate
  • Developed content matrix for 500+ SKU catalog, improving average time-on-page by 2 minutes.
  • Pioneered a storytelling-first approach in social ad copy, decreasing CPA by 22%.
  • Collaborated directly with UX designers in Figma to ensure text-to-design harmony.

The Skills Matrix

Categorized proficiencies across the entire digital copywriting ecosystem.

Frontend (User-Facing)

Landing Pages UX Writing Ad Copy (PPC/Social) Video Scripts Email Campaigns

Backend (Strategy)

SEO Strategy Competitor Analysis User Psychology Information Architecture Wireframing

Tools & Stack

Figma / FigJam WordPress / Webflow Ahrefs / SEMrush Google Analytics 4 Klaviyo / Mailchimp

Featured Case Studies

A selection of narrative engineering projects that drove measurable business growth.

Dashboard showing analytics and charts
B2B SaaS Landing Page UX Copy

FinTech Core Platform Overhaul

The Challenge: A complex payment gateway struggling to explain its technical features to non-technical founders.

The Impact: Rewrote the entire site architecture using benefit-driven frameworks. Increased demo requests by 42% and reduced bounce rate by 15%.

Read Full Case Study
Person working on ecommerce design
E-Commerce Email Automation Klaviyo

DTC Brand Revenue Recovery

The Challenge: High cart abandonment rate for a premium sustainable fashion brand.

The Impact: Scripted a 5-part psychological abandonment sequence mapping to customer objections. Recovered 12% of abandoned carts in Q1.

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Notepad and strategy notes
Web3 Whitepaper Brand Voice

Blockchain Protocol Launch

The Challenge: Translating deep cryptographic mechanics into a digestible investor narrative.

The Impact: Authored a 40-page litepaper and investor deck. Helped secure community trust and a successful initial token offering.

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Blogging and SEO concept
HealthTech SEO Strategy Content Hub

Organic Traffic Scaling

The Challenge: Zero organic visibility in a highly competitive digital health space.

The Impact: Built an SEO cluster strategy. Wrote 30 foundational pillar pages resulting in top 3 rankings for 15 high-intent keywords.

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Education & Certifications

2012 - 2016
BA in English Literature & Journalism
University of Washington
2019
Advanced Conversion Copywriting
Copyhackers Certification Program
2021
UX Writing & Content Design
UX Content Collective

Soft Skills & Core Traits

Empathy & Audience Understanding 98%
Cross-functional Collaboration 95%
Adaptability to Brand Voices 90%
Strategic Critical Thinking 92%
Deadline Management 99%

Professional Endorsements

Don't just take my word for it. Here is what industry leaders have to say.

"Elowen possesses a rare hybrid of deep creative talent and ruthless analytical focus. She didn't just rewrite our website; she redefined how we talk to our market, resulting in our highest conversion quarter ever."

Marcus Thorne

VP of Marketing, InnovateTech

"The best copywriter I have worked with in a decade. Elowen instantly grasps complex subjects and distills them into engaging, human language. Her UX writing skills specifically saved our onboarding flow."

Sarah Jenkins

Director of UX/UI, Growth Narrative

"Reliable, incredibly fast, and sharp. She maps out full-funnel strategies before writing a single word, ensuring every sentence serves a business goal. A truly indispensable asset to any growth team."

David Chen

Founder, E-Comm Elevate

Let's Engineer Your Narrative

Available for freelance projects, strategic consultations, or full-time opportunities. Reach out and let's discuss your goals.

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