I transform complex brand architectures into magnetic narratives that convert. Specializing in B2B tech ecosystems, SaaS, and FinTech, I turn passive readers into fiercely loyal brand advocates.
View Selected WorkThe tools I use to analyze, draft, and deploy.
Redesigned the entire value proposition and hero copy for a B2B project management tool. By shifting the messaging focus from "features" to "time-saved outcomes", we achieved a 45% uplift in demo requests within the first 30 days.
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Audited and rewrote a 14-day automated email onboarding sequence for a FinTech app. I introduced behavior-triggered microcopy and educational storytelling, resulting in a 60% higher open rate and a 20% reduction in Day-14 churn.
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Collaborated intimately with the executive team to redefine the verbal identity of a sustainable tech startup. Delivered a comprehensive 40-page Tone of Voice handbook adopted by PR, Sales, and Marketing departments globally.
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Engineered a robust pillar-cluster SEO content strategy targeting high-value commercial intent keywords in the healthcare sector. Scaled blog traffic from 5k to 40k monthly visitors in 8 months without paid ad spend.
Read Full Case Study"Felix possesses a rare combination of deep analytical thinking and creative flair. He didn't just write our copy; he fundamentally improved how we position our product in a crowded market. A true strategic asset."
"Before Felix revamped our email sequences, our churn was bleeding revenue. His psychological approach to user onboarding is second to none. He finds the perfect balance between empathy and conversion."
"If you need words that sell without sounding salesy, Felix is your guy. He managed massive ad spends with copy that consistently beat our baseline metrics by double digits."
Whether you need a freelance strategist, a full-time senior writer, or someone to audit your leaky funnel, I'm ready to talk.