I'm Felix Vance, a Conversion Copywriter & Brand Voice Strategist. I transform confused visitors into confident buyers through psychology-driven copy that actually sounds like human beings talking. Let's make your brand unforgettable.
Before writing a single word, I reverse-engineer your target audience's deepest pain points and secret desires.
No jargon. No corporate speak. Every sentence earns its place on the page by driving the narrative forward.
Your voice shouldn't change from Instagram to an email newsletter. I build cohesive tonal guidelines.
Clever is good. Clear is better. Converting is best. My copy is structurally designed to make people click.
I don't start with templates. I start with a 60-minute recorded interview where I extract your expertise, study your customer reviews, and analyze your competitors to find the 'white space' in your market.
Before writing the creative copy, I build a structural wireframe. This ensures the psychological flow of the page is logically sound, answering objections in the exact order your customer thinks of them.
Here's where the magic happens. I blend persuasive frameworks (like PAS or AIDA) with your unique brand voice, producing copy that is highly readable, rhythmically engaging, and ruthlessly focused on the goal.
You review the draft via a Loom walkthrough video where I explain the psychology behind every choice. We do up to two rounds of collaborative revisions to ensure it's pitch-perfect before it goes live.