For a designer, your website is your most exposed work. Everyone who wants to hire you will look at it before talking to you. If your site is ugly, poorly thought out, or worse, made with a generic Wix template, you lose before the conversation even starts. Whether you're a graphic designer, art director, motion designer, stylist, fashion designer, decorator, upholsterer or illustrator, your site IS your best portfolio.
The essential elements of a designer's site that lands projects: an exceptional visual portfolio. Not a Bootstrap-style "gallery", but a refined project-by-project presentation with high-resolution photos, short context text, and result. Image quality and loading speed are the first things another designer will judge. Your visual signature: your site should look like your style. If you do Swiss minimalism, do Swiss minimalism. If you do Apartamento-style editorial, do editorial. The site is a demonstration. Your detailed case studies with process: brief received, exploration, final choices, delivery. Recruiters and clients love to see your brain at work, not just the final result. Your notable clients or collaborations in discreet logos. An "About" page that shows your personal universe: who influences you, what inspires you, what makes your work unique. Your prices or quote methodology to filter prospects who don't have the budget.
To avoid: a heavy site that takes 8 seconds to load (designers are unforgivable on perf); too many different fonts; a portfolio that only shows one family of projects (limits your spectrum); no dates on projects (Google knows it's from 2018 even if you don't say so).
Kyrlo generates your designer portfolio in 5 minutes from a few visuals of your best projects.
